Recently, toys.com was auctioned for $5.1 million dollars; domaining experts have stated that the domain could have been sold multiple times more than this value if the auction had taken place outside of the current worldwide economic recession.
Why so much?
Generic words, such as “toys”, “books”, etc are worth so much when bundled as a domain name because of its keyword value. These words are searched for multiple thousands and millions of times daily by users. This, consequently, converts in huge traffic to these domains.
The most expensive domains list and their values
1. Fund.com, $9.99 million
2. Porn.com, $9.5 million
3. Diamonds.com, $7.5 million
4. Toys.com, $5.1 million
5. Vodka.com, $3 million
6. CreditCards.com, $2.75 million
7. Computers.com, $2.1 million
8. Seniors.com, $1.8 million
9. DataRecovery.com, $1.66 million
10. Cameras.com, $1.5 million
10. Tandberg.com, $1.5 million
Now lets discuss something that has astounded domainers time and again. Billion dollar companies spend millions on TV and print ads every year but never realize the potential of investing in a generic domain name, as Toys ‘R’ Us has done with toys.com. Of course, offline adverts bring in far more business to the companies, however, a one time investment in domain names will definitely multi-fold the revenue for the company.
Your say?
Why do you think companies are hesitant to make an investment towards acquiring generic domains for their online presence?
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