Increasingly, companies are being run from mobile phones. Ian
Bowen-Morris of Telnames gives some advice on how to manage your
business this way.
As a small business owner, staying connected is crucial, not
just to keep clients and contacts happy, but to avoid missing out on new
The good news is that with the advent of smartphones and tablets,
small and medium-sized enterprises (SMEs) are no longer tethered to
It’s no secret that mobile use has boomed in recent years; according
to eDigitalResearch, six out of ten UK residents now own a smartphone
and a recent survey from Nielsen reveals that 68 per cent of UK
smartphone owners use their device to check email, peruse the mobile web
(66 per cent) and social networking (63 per cent).
But it’s not just consumers embracing smartphones. According to a
recent PeoplePerHour poll, nine out of ten SMEs are using mobile phones
and apps to stay connected, organised and informed at all times.
From client relations to social content creation, online banking, and
emailing, small business owners are proving that running their business
from a phone isn’t just an interesting idea – it’s a daily reality.
Embrace social media marketing
Whether you’re a FTSE 100 company or an SME, social media platforms provide a way to talk to customers directly and market your brand to a growing number of mobile consumers.
If you’re not already running business Twitter and Facebook profiles,
you’re missing out on chance to connect and engage with customers – the
trick here is to ensure your content relevant, interesting and useful.
When it comes to organising your social media feeds, try using Hootsuite
or Tweetdeck to schedule future tweets and social updates weeks ahead.
While Facebook and Twitter tend to be where most companies start with
social media, they’re not the only outlets. Platforms like Google+,
Pinterest, Instagram and Vine are growing all the time. What’s important
is finding the right fit for your company. For example, Pinterest and
Instagram are image-led, so you need to think carefully about what works
with your line of business.
Get optimised for mobile
No company can now afford to ignore the potential of mobile websites
for customer acquisition. With Internet use on smartphones set to
overtake desktop browsing in 2013, SMEs need to take full advantage of
the boom in mobile search.
According to Google, half of all search queries on a mobile phone
have local intent, so it’s essential you optimise your mobile website
for your local area and improve your visibility in mobile search.
This will include ensuring your business is registered in free local
listings like Google+Local, Bing for Business, Yelp, Brownbook, Hotfrog
and Crunchbase. In terms of ranking factors, your business address,
location targeted key works, local citations and location in the title
tag are all important.
Finally, with 70 per cent of users taking action within an hour of
completing a search on their smartphone, ensuring your website is mobile
friendly website is a must. According to Google,
today’s online information searchers expect mobile websites to load in
under five seconds, and make it easy to find the information they want –
address, contact details, location details and map, opening hours and
social network feeds.
Today’s hyper connected consumers won’t hang about waiting; 79 per
cent of these local information seekers confirmed they’d quickly move
onto another site if it didn’t deliver or perform against expectations.
As well as delivering what online searchers want, your mobile
friendly website should be working hard for you. That means you need to
be able to publish updates with ease and upload timely offers and
vouchers that entice new customers and which you can promote via social
Become an innovator
The way small businesses interact with customers is changing thanks
to the mobile internet, which makes it possible to be more responsive
and more connected that ever before.
Offering a low cost way to directly communicate with consumers, every
small business can take advantage of mobile marketing to push out
notifications, get creative with social media, and stay visible in local
UK SME’s are leading innovators in using mobile technologies to give
their business the agility and responsiveness to compete alongside
larger brands. Done right, marketing from your mobile is the perfect way
to target potential or existing customers and add an extra personal
Want to connect with customers in new ways? Why not tap
into the power of smartphones and the use of popular mobile social apps
to generate increased brand awareness?
Step 1: Reach out to mobile users with Facebook
Facebook is the number-one mobile social network. More and more,
people are using their smartphones to keep up to date with friends and
find out what’s happening right now with their favourite brands.
Keep your Facebook page updated with product news, customers stories
and seasonal hints and tips to encourage activity (Likes, Comments and
Shares) and positive feedback) from customers. The secret with Facebook
Pages is to make sure the content you publish is valuable – not just interesting. It’s a great way of staying front of mind with your customer base. Top .tel Tip: Why not ask questions to boost the amount of feedback you receive?
Step 2: Tweet all about it!
A massive 60% of Twitter users are on mobile and your Twitter profile
is a great place to share breaking news, local updates and good
conversations with your mobile customers.
If you want people to retweet your content, you need to leave room
for your audience to have their say. This means creating Tweets with
about 100 characters, as opposed to the maximum 140, enabling someone
else add to a comment when they share your original message.
Top .tel Tip: Why not follow your brand’s biggest advocates? You can discover what else they may be interested in as well acknowledging their custom and showing interest.
Step 3: Get seen on Instagram
Easily integrated into Facebook and Twitter, Instagram is one of the
most popular mobile apps and is a great way to give your more visual
products and services a greater impact.
The key to success on Instagram is high quality pictures. The better
the quality the more attention you’ll get. Describe the picture in the
description, creating hashtags from keywords. Encourage your followers
to use a particular hashtag that you can monitor – or even use for a
Publishing to Instagram includes the option to publish to other
platforms like Facebook and Twitter, making your job easier and enabling
your content to be more widely seen. Top .tel Tip: As well as using photos taken with your phone, you can upload images taken and editing via other devices.
Step 4: Bring it .tel together
Visitors to your Telnames mobile optimised website
can instantly access your social media profiles via instant
click-to-visit links. Once there they can sign up, become a follower and
stay up to date with all your news and hot promotions.
A handy ‘Social Sharing’ button makes it easy for visitors to your
.tel mobile website to conveniently share your web address on their own
Facebook, Twitter and Google+ accounts, as well as by email.
With more and more people engaging with social applications from
their phone while on the move, you should be using mobile to connect
with your customers and extend your reach.
Your .tel mobile website makes it even easier to harness the power of
social marketing and boost visibility of your brand with customers old