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Whiteboard Friday - The Renewed Value of Branding Posted: 18 Feb 2010 02:05 PM PST Posted by great scott! This week we take a look at how shifts in the engines over the last year have made it more important than ever to really pay attention to brand-based marketing. A year or so ago, the engines started giving more weight to established brands, but things have become more interesting: With enhanced attention to personalized search, click patterns, and brand preferences emerging through individual search history, having an identifiable brand is a huge asset.  Throw in the new aspect of social search--wherein the influences and preferences of your social network are used to influence inform your decisions, and creating an identifiable brand becomes even more powerful. Watch this week's video to learn even more about how branding can help you accomplish big things... Do you like this post? Yes No

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