April 2011 | © Telnic Ltd.
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Welcome to .telegraph, the monthly .tel community newsletter covering the latest news in the .tel industry, new features and services, as well as interviews and useful tips from .tel owners worldwide.
If you wish to participate in the next issue of .telegraph, please write to us at firstname.lastname@example.org. And why not share this with someone you think may also be interested? For more resources, please visit http://telnic.org/community-landing.html.
New Quick Setup tool
In an effort to make .tel names even more accessible, we've launched a Quick Setup tool in the .tel control panel accessible for all new users and those who haven't set up their .tel pages yet.
In three simple steps, .tel owners can now quickly input, preview and then publish their business contact information, social media links and location information, creating a clean and simple online presence that is both accessible for search engines and mobile friendly.
We hope the Quick Setup tool will help beginners, especially those who don't find technology that easy to grasp. If you are able to fill in a web form, then you can follow the Quick Setup to publish all of your contact information online. As long as you have one .tel name in your account, and haven't had a chance to populate it yet, you will see the Quick Setup tool when you login to your control panel.
All-numeric and short .tel names
Soon you'll be able to register a numeric-only or a short two-character .tel name, so check if your .tel provider is participating in the coming launch. Make sure you're on board if you:
— Have any 2-letter or all-numeric brands or trademarks
— Use vanity numbers in marketing and want to get their keyboard-numeric versions
— Want to be known by your initials or have a penchant for lucky numbers
— Wish to run a service or a marketing campaign using a short-code number
Trevor Nadeau, Managing Director for Turkey Yellow Pages, said: "As the established provider of verified business listings in Turkey, we're constantly looking at the development of the internet and new technologies to provide our customers with the greatest audience. With .tel, we can provide an integrated, location-ready and mobile optimized site that will really complement all of our investments in the mobile internet, apps and better discoverability for our clients."
Located in Kavacik, Istanbul and with more than 600,000 verified business listings and over 2.5 million unique visitors per month, the Yellow.com.tr platform of products has become Turkey's trusted destination for business listing information.
Dual-language information is of growing importance to businesses in Turkey. According to statistics from the Turkish Culture and Tourism Office, the number of visitors to Turkey exceeded 27 million for the first time in 2009, with a 30% increase in visitors from the United States since 2006. Additionally, relatively low (18%) penetration of smart phone devices in Turkey means that information needs to be delivered in a low-cost, optimized way for mobile access.
Ian Bowen-Morris, Chief Marketing Officer at Telnic, added: "With its simple set-up, ability to support multiple languages and its low cost of access over mobile devices, .tel provides a perfect promotional platform for businesses to market both to residents and visitors in Turkey. Turkey Yellow Pages is a clear innovator in local search with excellent quality local business listings data at the core of its proposition. .tel domains provide a smart way for its growing user base to access information quickly and conveniently from any PC or mobile, enhancing the online visibility of its clients. "
Fonecta to begin roll out of .tel names for its customers
This week, Telnic announced that Fonecta, the market leader in directory services and the fastest growing media company in Finland, is to begin registering .tel names. 110,000 businesses are using Fonecta's sales enhancement solutions and its comprehensive services are being addressed for information search more than 2.8 million times every day. Fonecta's services include search engine marketing, customer relationship marketing, digital direct marketing and search media.
Harri Aho, Vice President Fonecta Oy, said: "We're constantly looking at technology that can enhance our customers' visibility regardless of any device that they are searching from. For us, .tel is the important link in providing a service that spans all search and discovery environments at an investment level that is relatively low. We're looking forward to seeing the results .tel will provide our customers moving forward."
One day very soon, you will login to update your .tel and see an invitation to participate in Beta testing of the all-new .tel control panel. Click the link to switch to the new interface to see some of the exciting new features and improvements, including:
To start with, you will be able to switch between the new and the old control panels easily to benefit from the new and enhanced functionality, like managing adverts and new template designs, or go back to the old interface for any temporarily hidden features.
In the months following the initial launch, the new control panel will be fully tested and enabled as the standard interface for all .tel owners worldwide. We hope it will help novice users discover the full .tel potential, while advanced .tel owners will have more flexibility in achieving their goals.
On the right is a sneak preview of what's coming in the new control panel, including a new Design interface with more flexibility, new templates and better user experience. For example, you will now be able to match any .tel page layout with any icon set and a compatible colour theme in three simple steps. More colour settings for individual sections of the page will remain available too.
Another important addition to the .tel control panel will be the Adverts tab for easy management of various .tel adverts. You will see where your advert fits on the page and what it looks like. In addition to text advertising options available today via system interfaces, the new control panel will include a new type of advert, the Voucher, for showcasing coupon codes. Small businesses will be able to use this simple tool to attract more sales.
We look forward to receiving your comments on the new interface once it's out. If you wish to comment on the Beta control panel, please write to us at email@example.com
My name is Vojtech Probost and I work as e-marketing manager for the biggest Czech hotel chain based in Prague. My responsibility is to bring customers from the internet, manage and develop the main website and on-line advertising campaigns and promote the OREA HOTELS brand on-line. With 21 hotels in the most attractive places in the Czech Republic, it is crucial for us to be discoverable. Our aim is to make our customers as close as possible and to offer additional ways of how to reach us directly. We try to reflect customers' needs and provide information which is valuable and up-to-date on places where they spend their time and in a situation where they just want to stay informed.
My first contact with .tel was about 10 months ago when the guys from CZTEL recommended it as a complement for our information delivery strategy. I found this technology very interesting and with great perspective for the future. We can now offer our clients something new and better our services.
My greatest experience has been from the way we manage our .tel sites. There are moments when I would very much appreciate the available contacts of other companies quickly. Complexity and simplicity are the biggest benefits of .tels. It corresponds with actual trends in on-line search and information services and allows the provider to offer to customers something more than others.
OREA is available in all the main on-line locations: Youtube, Facebook, Twitter - and orea-hotels.tel is a complement that allows us to centralize contacts and links to all these places, spread our presence in search engines and cover an area of mobile presentation.
I expect business will come to .tel step by step. With the rising amount of data on the internet it will be necessary to distinguish types of information and to choose the best method to deliver it to users. .tel pages absolutely fits this with contact information. I also think that there catalogues specialized on .tel pages will start appearing, which will be structured by various criteria. So I believe the future of .tel is very bright :)
We're delighted to share the news that Lucy Wang, CEO of TelChina, won a significant award last month.
On March 27th, the 10th Awarding Ceremony for the Top Ten Businesswomen in China was staged in Beijing. Lucy was awarded the title of "Prominent New Businesswomen". This event was run by the All-China Federation of Industry and Commerce. The event selects the most accomplished female entrepreneurs in China.
It's already garnered a host of press coverage and so we congratulate Lucy on her accomplishments in such a relatively short space of time, with TelChina being less than a year old.
Notice every time the phone rings
Once you activate Google Analytics for your .tel, you can automatically see which contact items your visitors have clicked on. This information can help you identify how many leads your .tel is generating and improve the structure and content of your page.
To see activity details with your Google Analytics report, do this:
1. Click "View Report" for your .tel within the Analytics Overview page
2. On the left-hand side "Dashboard" links, select "Content" and then "Event Tracking"
In the report, each click of a contact item (including phone numbers and web links), user advert or rich content section is classed as an "event". You can modify the time period of the report at the top to get a broader insight.
Check back regularly to see any changes to visitor actions over time or through different campaigns that you run.
If you don't know how to setup Google Analytics for your .tel page, visit our "Hints and Tips" page for details, http://telnic.org/community-tips.html.
Harri Aho, VP Fonecta Oy
"I love all forms of motor sport, I love the technology and development; the efficiency of purpose. In drag racing we don't paint the chassis of the vehicle, the paint adds weight, our purpose is to accelerate as quickly as possible, if it doesn't help achieve that aim, it's not on the car, including the paint. I look at .tel the same way, it is about efficiency of purpose, everything in one place, easy to find and navigate, no heavy paint."
What: two-character (aa.tel or a1.tel) and numeric-only domains between 2 and 7 digits with or without hyphens
How: First-come first-served basis through any participating registrar
When: From 3 p.m. BST on June 1st for Landrush; from 3 p.m. BST on June 14th for general availability
How much: Landrush will be at premium pricing, while general availability at regular pricing to be set by ICANN-accredited registrars and their resellers