In this issue:
The technology to build the Internet of things is available today. Beyond the obvious cost overhead to build a network component to all those objects, the main issue is how to network them. In order to network them, you of course need to give them a location address.
Using good old IPv4 addresses is out of the question, as we've essentially all but run out of them. This isn't a problem for .tel domains as of course they're not needed to host websites, but it could well be a challenge for the rest of the domain industry in 2011 unless there's a wholesale migration to IPv6, which has been around for a long time. However, regardless of IPv6 address adoption at present, we have plenty!
Imagine every single device having an IP address, and from there an actual name. Take for example
Using IP addresses and the DNS can solve this problem very elegantly, using the techniques .tel has perfected; leveraging the DNS infrastructure to expose communication channels and entry points. Here's a concrete example: Assume I own a Ford GT and a fridge. Both are fully networked and both are full of really neat sensors. I could set up my .tel domain to not only let someone (securely) discover the existence of these machines, but also what they can do. Here's how I'd set up my .tel domain:
fridge.devices.henri.tel would have records like:
where both fridge and fordgt would update their location (LOC) records in real time (obviously the fridge wouldn't move too much, but hopefully the Ford would).
Of course these are just hypothetical records, but anyone defining an x-temp service type could specify how that would work over http. For example, appending "get_temp" to the url could return the temperature of the sensor.
Imagine two scenarios. I have a service contract with the supplier of my fridge and I have given that service provider the rights to access
The second scenario is a public service one. The records in fordgt.devices.henri.tel I've set to public. As Google crawls my .tel domain, it finds these devices and takes the opportunity to read the temperature from these sensors, and inserts those data points in its map using their respective LOC records. Instant real-time, on-the-ground temperature monitoring, enabling open data to be accessed and manipulated to provide better information services to all.
Obviously, in these two cases, the access is set by the owner of both the fridge and the car. With .tel, the individual is in control of the information being shared and is able to set access levels dependent on their relationship with vendors or other service providers and revoke that access at any time. Thus, concerns regarding privacy and data protection can be managed at a personal level, rather than with systems thrust upon them.
Whilst sounding like science fiction, these scenarios are not far off. There are already developed initiatives for home systems management that are being rolled out today in order to better mange energy efficiency and automated home management. Devices are already becoming internet aware at an increasing rate. As any type of record can be stored in the DNS and it's of course possible to write to .tel domains via APIs today and monitor, if not manage, these devices. So a personal or home .tel domain can be the data store and interface between multiple devices and sensors in the future, enabling tight control of information being shared privately or publicly at the choice of the individual.
Read more posts on the official Telnic Blog.
Brit Frady-Williams is a fashion designer and owner of Berit New York, beritnewyork.tel.
Chaos! And it is nearly impossible to stay organized in the months leading up to a show. I have to multi-task like an expert, which is hard for me to do since I tend to focus on one thing at a time. I am also usually taking care of last minute problems and details leading up to a show, as they always say anything and everything can go wrong last minute so you always have to have plans A, B, C, D and E.
How important is the internet in helping you promote yourself and your business? Extremely important, and in today's world I think it's nearly impossible to conduct any form of business without it. There are lots of advantages with the internet including free promotion and finding good resources and contacts.
How have you found your communications changing in the past few years? I find it interesting that the advent of smartphones and other portable electronics have made it easier to text and send email, so now people spend less and less time talking to each other, face to face or not.
"I like that I can use it when I travel internationally, that to me is the most important aspect since communication changes when you travel. It is always good to have a page with all your contact info so you can give it out to your contacts oversees."
In the past couple of months, Telnic representatives have been out and about talking to different communities from Istanbul through to Copenhagen about .tel and raising awareness with key stakeholders ranging from technologists through to marketing specialists.
Internet yellow page companies are increasingly becoming the go-to marketing organizations for small business customers, moving away from the 'walled garden' nature of listings instead to promote these companies online in as many places as possible in order to drive business.
Additionally, Telnic has also been active in presenting the opportunities from a technology perspective to the technology community at large.
Shrewsbury Gymnastics is an off-shoot of Gymnastics of York, one of the most respected gymnastics in the area. Justin Scherading, the director of Shrewsbury Gymnastics, talks about the importance of having a strong web presence.
How important is being discoverable on the internet or contactable by your clients to you? The internet is the new phone book. The first place that most prospective clients look for something today is on the internet. We know that having a large web presence is one of the most important factors in gaining new business.
How do you enable your clients to reach you? Our clients can reach us through email, phone, or in person. Our website is also very informative and answers many questions people might have.
When did you hear about .tel domains and what were your thoughts? In addition to being Director for Gymnastics of York - Shrewsbury, I also own a web and graphic design company (J. Marc Designs). Being on the cutting edge of any new internet developments is essential to my business, so I have known about .tel since it was first released. Though it was only about 6 months ago that I first acquired some .tels, I now have 7 of them. One of them being shrewsburygymnastics.tel.
Who might benefit from a .tel? Anyone, it is an easy way to have some additional backlinks to your main website and provides a quick loading place for people to see contact information; this is especially nice for the increase in people searching the internet on their phones.
What's your experience been having used it for a while? They were easy to set up and I like that it is at least somewhat customizable. I also really like that it doesn't require a hosting account.
How does having a .tel help your business specifically? What are the major benefits of having a .tel for your company? I believe having some .tels has helped my SEO, as well as being a useful tool to offer prospective clients. I mainly try to focus on getting organic search engine results, which I think the .tel has helped with. The main reason I was interested in having a .tel is it is another way for people to find me online. The bigger my web presence, the better.
What other online marketing tools/campaigns do you employ? How does having a .tel fit into your marketing strategy? I use some paid advertising online, though not too much.
How would you explain to a layperson what a .tel is and what the benefit would be to them? I would explain it as being an embellished contact page for your business. The benefits are increased visibility online, quick loading on mobile devices, and no hosting account requirements. I think .tel will continue to flourish as long as it remains beneficial for SEO and online visibility. It will also continue to grow if everyday users adopt it as the modern day phone book.
Visit our Stories online for more testimonials
What's the oldest email that you have stored in your folders? 6 months, 12 months, older? Are all the contact details still correct in the signature of that email? Is even the email address still valid and active? Just like your business card, your email signature has a limited lifespan, which could be shorter than the milk in your fridge.
I visit TelPages.com and there are 3 search boxes available to me: Who, what and where. To start my search off I type in Whistler in the 'where' field. This search brings back around 3000 results. I decide to click on the 4th link which ismywhistler.tel, I figure this will be a useful directory for not only skiing but other generic activities such as sightseeing, shopping etc. I'm not wrong as the directory includes everything; for example shopping, tourist information, sports etc. So I click on sports and then skiing.
I then click on Whistler Blackcomb which is a ski resort. I look up the location under view map and also visit the website address provided which is www.whistlerblackcomb.com. This site is great and provides me with all the information I need to get to Whistler Blackcomb as well as other useful information such as skiing lessons, the mountains, accommodation, etc.
Thirdly as it will be my first time in Vancouver, I'd really love to do some shopping. I type in shopping malls in the 'what' field and Vancouver in the 'where' field. I click on the link Major Shopping Malls which then gives me a breakdown of all the major shopping malls in the area. Great for all my clothes and shoe shopping!
Tune in to next month's .telegraph when I'll be visiting Paris!
Copyright © 2010, Telnic Ltd.
sábado, 20 de noviembre de 2010
Publicado por pacomio47 en 2:07