Why it pays to get listed online

SEO – or Search Engine Optimisation – is the process of structuring a web page so it is found, read and indexed by online search engines. Why is this important? Imagine what it would be like if no one could easily find their way to your business, or even worse, your telephone number. Most small businesses couldn’t continue for long in such a situation. And the same thing can happen with your mobile website if people can’t easily locate it online.
Obviously, you’re going to let all your existing customers know about your new mobile website address and people who are already familiar with your company should be able to find your site without too much difficulty.
But can you be sure that every potential customer has been reached by your local advertising? What about people who don’t read the local magazines or newspapers where you chose to place advertisements?
That’s where search engines come in. People can just enter a few words into a search engine text box, click a button and voila – there’s a link to your website. This is where SEO comes in.
It’s like a phone book – but bigger
SEO is vital to businesses of any size. Today a staggering 90% of all online traffic to websites is achieved through search engines. These search engines operate much like the phone book used to, but on a much larger scale.
By searching a topic online you can find businesses that offer the services you need. That search could be for a local auto repair shop or for a particular company – for example, a friend may have recommended John’s Service Station, but you don’t have the phone number for that business.
An astounding 250 million online searches are carried out every day in the UK. That makes it vital to ensure you’re one of the businesses that is visible and easy for online searchers to find. In other words, you need to get listed in as many regional and local online directories as possible as local business directories are a great way of letting search engines know that you exist. And there are plenty of online directories out there.
Create once – publish everywhere
The good news is you don’t need to be a technical whizz to get seen and heard online. That’s because a new free of charge service from Telnames does all the hard work for you!
As soon as you sign up for a .tel mobile website, Telnames automatically distributes your business listing and .tel website URL to a whole range of publishing partners – including Bing, Yahoo!, BT, Scott, 118118.com, 192.com, Local Mole and many, many others.
Within days of getting a Telnames .tel, you’ll appear in relevant search engine keyword searches, on online directories and in Bing local search – a key way of generating all-important local sales leads and instantly boosting your search ranking on all search engines.
All you have to do is make sure your .tel name is well populated and ready for customers to visit and make contact.