Using his finely tuned skills as a mind reader and mentalist, Chris North has built a reputation as one of the most creative professional entertainers on the circuit today. Having begun his showbiz career as an illusionist and magician – he first appeared in the TV talent show New Faces in 1978 – today he wows audiences in a variety of settings. He regularly performs at cabaret clubs, has made numerous television appearances worldwide, and has entertained on all the world’s major cruise liners. He’s also in demand as an ‘up close and personal’ performer at corporate events, trade shows and private functions. As you’d expect of someone who understands the power of communication, Chris has a Telnames .tel profile, so we spoke to him about his thoughts on how important it is for talented artists to get noticed and get recommended when it comes to keeping those work bookings coming in.
Tell us how social media has changed the way you reach audiences
When I first started out, it was all about sending your photo out to
agents and waiting for the ‘phone to ring. But social media and digital
communication has changed everything – today people want information
fast, with no delays. They won’t leave a message and wait for you to
call back. It’s why I created my website www.thementalist.co.uk
where visitors can view videos of my performances and download all the
promotional materials they need to make a decision about taking things
to the next stage – booking my act. It’s also why I use Facebook and
Twitter to promote my touring shows and boost ticket sales.
What attracted you to Telnames?
Having been in the business for many years, most agents know all about me. But I was really keen to set up http://chrisnorth.tel
because it gave me an online performance CV that brings all my contact
details together in one easy-to-access location. Now new and existing
contacts can get an instant snapshot of all my online and social media
links. With one click they can find out what I’ve been up to recently,
get more details on my act, or simply get in touch with me direct. It
was simple and fast to set up – and a real bonus as far as I’m
concerned. Telnames makes it easy for any visitor to my .tel mobile website to share my details with other interested parties.
What tips do you have for others working in the entertainment business?
Keeping your name in the frame is the key to maintaining a regular
stream of work. Recommendation is essential, especially when it comes to
corporate gigs, so it pays to keep promoting your work and be visible
and easy to find online. In the current economy, people working in the
entertainment world have to keep chipping away at their own promotion –
and make it easy for agents to tap into that promotional flow. From my
perspective, social media is an easy and low cost way of creating a
promotional wave that in the past would have cost a lot of money. It
sounds obvious, but with a little creative thinking and effort you can
control your professional profile and put your details in front of
potential new audiences anywhere in the world.