The interview with Ian Bowen-Morris starts at minute 43.
He starts with his career, tells about the challenges at Yell.com, the product Telnames is offering, the differences of .tel to other domain extensions and the competition and differences compared to Yellow Pages.
He is especially very pleased to have cracked online self-service for small businesses and the long-tail of small businesses Telnames is attracting.
He continues about how Telnames attract new customers and future activities like entering all English speaking areas and the European market in 2013 and upcoming apps for interaction with Telnames.
He points out the market shift to mobiles and finishes with how easy it is to integrate customer videos into Telnames.