In This Issue:
Welcome to the final community newsletter of 2011. Season's Greetings to you from all of us at Telnic here in London.
It's been a busy year for the team at Telnic. As you will probably have seen, we've been building relationships with more and more yellow page organisations from China through to Finland that are now starting to provide .tel names to their customers. We were also delighted to be named a Cool Vendor by Gartner earlier this year, recognizing the potential in .tel to provide telecommunications providers with a real opportunity to deliver real-time collaboration and presence services. We launched short and numeric-only .tel domains in the middle of the year and continue to see these being registered on a daily basis.
We continue to review the .tel service and review its cost-effectiveness and the features it delivers through 2012. We have seen important updates to this service, outlined throughout the course of the year in the newsletters. A development update also follows in this newsletter for early 2012.
This coming year should prove to be an even more interesting one and there will be some important announcements from Telnic which we hope will drive even more interest, awareness and adoption of .tel. More information about this will be forthcoming in early 2012.
Finally, we'd like to thank those within the community that share their stories about .tel as well as let us know their thoughts and ideas with regards to the .tel service. We're delighted that so many individuals and businesses are experiencing real benefit from .tel, its ease of use and mobile readiness. We know this will continue through 2012 and beyond and remain committed to delivering a cost-effective and valuable service for all of those businesses and individuals that can benefit from owning their own presence online and who do not have the skills, budget and time to work with traditional services today.
Khashayar Mahdavi, CEO, Telnic Limited
the .tel community
Mobile Search Rises to the Top!
Some of you may have noticed that we've rolled out an update to the search functionality on mobile devices.
Those community members with complex .tel domains or directories and which choose the 'Search this .tel' option rather than the 'Search all' option will now see that the search box appears at the top of the smart phone view. This should assist those seeking information within your .tel names to access the search functionality much more quickly, rather than having to scroll down to the bottom of the page (potentially through 100 different records).
The 'Search all' option still provides the search box at the bottom of the page, as it is more likely that the viewer will take a look through the contents of that .tel prior to deciding whether to seek the information from another source.
Our anticipated development and release schedule for Q1 2012 will include:
What on Earth Are: Rich Snippets?
Snippets are the information presented by a search engine back to the person searching with a summary of what it thinks is the best description for that site. Often, these snippets include the search term or keywords that the person viewing the results entered when making the search.
Rich snippets are segments of structured information (such as business listing information, contact information or restaurant reviews) that website owners (and of course .tel owners!) can alert search engines to by using code called micro-formats. By using this method, site owners can make increasingly sure that Google's search engine knows for sure what type of information is being presented and which bits should be relevant to show to someone searching.
For .tel owners, unlike website owners, this is done automatically whenever you populate information within your .tel. Recently, we've updated the way in which .tel presents this information within the template, which should deliver even better information back to Google and as a result, present even better information back to the person searching so they can click on the .tel to proceed with their search.
Please note, marking up your data for rich snippets won't affect your page's ranking in search results, and Google does not guarantee that markup on any given page or site will be used in search results.
One .tel to Rule Them All!
If you're a brand owner or have a portfolio of related .tel domains and you don't want all of them to be found online or have the time to populate all of them now, help is now at hand. You may have purchased multiple .tel variants or defensive registrations, but you don't want all of these to be seen or don't want to put duplicate content in (not a good idea from a search engine perspective).
Now, all you need to do is list the main .tel that you wish to promote within the .tel domains that you don't want to use right now. This will result in the visitor being diverted to your main .tel if they type in one of your other .tel names into the browser or discover it some other way.
Remember, this will only work if there's no other information in the .tel domain that you wish to divert automatically to your chosen main .tel domain, so make sure that the domain you wish to divert has no other visible content in it (this will not affect the use of MX records, enabling you to continue to use the domain for email for example). You can also divert it to a sub-page of another domain, but it won't divert to any other domain extension – this is specifically a feature for managing multiple .tel domains.
Telnic's Top Ten from 2011
As we near the close of another year, we would like to give special thanks and revisit some of the best resources created by the .tel community in 2011. As with last year, we struggled to shortlist 10 resources — so if you have favourites that you don't see here, don't forget to let us know as we will continue to promote more of your .tel's in 2012.
ChipExpo.tel was created for a Technology Exhibition in Moscow. It provided details of the exhibitors as well as the exhibition itself. It is now being used to promote the details of another exhibition in April 2012.
In addition to sharing his personal contact details, Chris Senior uses his .tel to centralise information for his various businesses under a single web address, This includes an environmental consultancy and a photography business.
JoJo Maman Bébé is a babywear and children fashion store selling online and through 36 boutique stores. Their .tel includes a separate folder for each of their stores, in addition to main company contact information.
This Toyota Dealership in Poland share contact details of their dealerships and also some staff members on their .tel. Opening times are also included, so their customers always know when they are available.
This realtor has really embraced .tel by linking directly to some of their listings. For convenience to their customers they also include direct contact details for all of their agents, each with a separate folder in the .tel.
Any visitor or resident of the island of Catalina, California would be well advised to visit this directory. In addition to pages for businesses and activities on the island, the site also makes great use of text and image Ads to highlight some recommended sections.
Rimington Football Camp showed us this year how a .tel can be used to promote an event. In addition to information and contact details regarding their business, they also linked directly to a registration form for their summer youth football camp.
Simon Songhurst, a leading beauty and fashion photographer is often on the move with his work, dividing his time between studio and location work. His .tel allows him to share different contact details depending on where in the world he is at that moment.
This Irish band uses their .tel to promote their music by linking directly to tracks from their albums. Shortened links keep the site looking consistent and work well with the striking design.
Moneesh Arora uses his .tel as both a personal and business contact card, including an in transit number so that his .tel always contains a number on which he can be contacted.
Not Just a Pretty Face: Belaray, .tel & QR Codes
Belaray is a Dermatology and Oculoplastic Clinic based in New York. Our highly-skilled board certified Dermatologists, Dr Jeffrey Ellis and Dr Amy Slear, use state-of-the-art equipment and techniques to ensure our patients' comfort and safety.
Having a strong online presence and being easily reachable is very important to us. There are many outstanding local dermatologists that our patients can choose from, but enabling patients to learn more about the special elements that make our practice unique is important.
A colleague first told me about .tel domains, and we were excited about integrating them into our business. Now all of our means of contact (including on-line appointment requests) can be found at belaray.tel. To make it even easier to get to belaray.tel, we have incorporated a special QR code into our business card.
Having a .tel has been a great way to bring all of our points of contact into one place that can easily and quickly be shared - which is further facilitated by the QR code. Want to call us? Fax us? Set your navigation/gps to us? Make an online appointment? It is all there on our .tel - a streamlined site that quickly loads on our patients' phone.
We have been very happy with the professional layout, quick load speed, and easy customization of our .tel domain. In our opinion, .tels are really for everyone. Both individuals and businesses can benefit from using a .tel. If you want to let others know how to find you - and how you want to be found - then a .tel is for you.
All Wrapped Up with .tel!
We are Cover Your Car, based in the NW of England in St Helens, Merseyside in the UK and we specialise in fitted, tailored and bespoke car covers.
In addition to our phone sales line, being discoverable on the internet is very important to us and we have numerous ways that clients can contact us online including email, live chat support, Twitter and Facebook.
We first heard about .tel domains through our hosting company, Blacknight.ie, and registered coveryourcar.tel in May 2010. During that time we've found it easy to update and maintain. We've included links to our main website on there as well as brought all of our other social media and contact information together in one single place. In total, it centralises six different ways that customers can get in touch with us, as well as sharing links to our blog and YouTube channel.
Coveryourcar.tel has helped our business as it's a single place for us to share all our contact details, which we can promote via our social networking streams and refer people to it on emails, business cards, letterheads etc.
In our opinion, anyone serious about having an online presence and needs a central online point for contact information would benefit from a .tel. Also, with the ever increasing trend towards browsing via smart phones, the .tel app which is free to download, ties in brilliantly with finding information quickly.
LingPerfect: Talking Your Language
LingPerfect is a medium-sized language service provider company. Our business is the translation of all kinds of documents and the localization of websites, software, multimedia and other types of content to and from more than a hundred languages.
Our clients reach us by email, the online quotation form, phone, fax and on Skype. They appreciate the choice of different contact methods to reach us, and our 24/7 global availability. For several years, we have been using search-engine optimisation (SEO) to help new customers find us.
We always look for the internet tools to reach new customers throughout the world, and recently we heard the stories about the unique technology behind the .tel domains, and decided to register the lingperfect.tel domain for ourselves.
We saw the benefits and the results immediately: it is extremely easy to add content to the .tel and keep it up to date. The most important benefit is that our .tel data has been so quickly and efficiently picked up by search engines, without any additional effort from our side. We can say that we are very happy with this service. It has required only such a tiny investment in terms of money, and so little working time is spent by our staff to maintain our .tel domain, and it brought instantly visible benefits.
We also like the way the information is presented on the .tel. Many of our potential customers need an instant and simple solution, without spending too much time researching information on the web. Now, thanks to our new lingperfect.tel domain, we can give them the express answers they need.
Our lingperfect.tel site is a very important addition to our marketing strategy due to its SEO potential and the concise presentation of our company to the customers using various types of communication devices. The .tel is so easy to manage, and it took us just a few minutes to set it up. I would recommend it to any company or individual, who want to become more visible on the Internet. I think this is an amazing idea.
.tel Helps the St. Royals Swing in Toronto
Who are you, where are you based and what do you do?
How important is being discoverable on the internet or contactable by your clients to you?
How do you enable your clients to reach you?
When did you hear about .tel domains and what were your thoughts?
Who might benefit from a .tel?
What's your experience been having used it for a while?
How does having a .tel help your business specifically? What are the major benefits of having a .tel for your company?
What other online marketing tools/campaigns do you employ? How does having a .tel fit into your marketing strategy?
How would you explain to a layperson what a .tel is and what the benefit would be to them?
What do you think the future holds for .tel?
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Copyright © 2011, Telnic Ltd.