Featured .tel domains
Featured .tel project
In this issue:
At Telnic over the past few months we've been working hard helping our newest partner Tong Ji Ming Lian (Beijing) Technology Ltd (TJML) get ready to launch their .tel services in China. China is a quietly innovative country, building on centuries of ground-breaking invention. Culturally, China is on a fast-track to being the largest economy in the world, and naturally, international organizations are becoming increasingly focused on working to develop in this market. For more information about .tel in China, please visit our official blog.
Ian was Head of Marketing of Yell.com 2000-2008. He led the commercial marketing team and was responsible for the development of Yell.com's advertiser propositions and usage growth. After Yell Ian has been consulting to directory publishers and local search businesses seeking accelerated online growth before joining Telnic in July this year. Ian has been a Committee member of the European Association of Directory Publishers (EADP) since 2001 and has an extensive network of contacts across the US and Europe.
Getting started at Telnic
It's been a busy few weeks settling in to Telnic and getting my head around the .tel customer propositions, technology, and routes to market. My first impressions are that Telnic has solid, reliable and scalable technology, great people, growing global distribution and a huge market opportunity!
I'm personally really excited by the road map of new features and enhancements that Telnic's product development team have planned, in order to continue to improve what I believe is already a compelling tool for small businesses and individual professionals. I've also been really pleased to see some of the innovations that have already been developed within our growing .tel ecosystem, and I'm sure there's a lot more to come.
My initial marketing focus is on growing the number of unique registrants using their .tel names for business and professional reasons. I see two large audiences that can benefit from registering a .tel presence - Individual Professionals and Small to Medium sized Enterprises (SMEs). Within these huge segments, there is the "known" market, typically sole practitioners and businesses that are established, have premises with landlines, have a free listing basic in online directories, and whom may pay for online advertising or a web site presence. These prospects will really benefit from a .tel as it's an entirely complementary digital asset when populated with all their contact details and back linked to their existing website or directory listings. They can benefit from enhanced search engine optimisation with another window to generate sales leads as well as being in control of their contact information. There is however also a large and growing "unknown" market; typically new business start-ups, micro/home-based businesses, second-jobbers, often using email and mobile for contact details. These are often not listed on directories and typically do not spend on advertising given their size and stage of development, but they do need a professional internet presence that they are in control of.
Telnic is working hard with its existing and new Registrar partners and, through them, their resellers, to develop these volume target sectors. Our marketing plans are focused strongly on this in the short term to fully support this growth. Therefore, our number one focus is communicating to Professionals and SMEs the relevant features and tangible benefits of owning a .tel and the outstanding value for money it offers, whether they are just starting out in businesses or well established.
Last week, I attended the European Association of Directory Publishers (EADP) Congress in Venice, where directory publishers (e.g. yellow pages directories) across Europe came together to review market opportunities. There was great interest in .tel as a value added offering as they transition their customers and revenues from print to online marketing propositions. These are the kind of relationships that we're focusing on currently to broaden the reach and take the .tel message deeper into the marketplace. I look forward to updating you more about our market development activity in the coming months.
There are lots of different and exciting ways you can use your .tel - this template has been put together from our research into how a .tel domain can benefit any sports club. By becoming a central point of communication, a .tel domain can provide benefits to all who are a part of the club or are interesting in joining. Here's an example of a sports club using .tel for your reference:http://londongaa.tel. So what do we recommend?
If you own a .tel which is being used in the way described please let us know as we'd love to do a story on it. As always you can contact us on firstname.lastname@example.org.
Talfen has now more than 50 business categories, ranging from Airlines, Banks, Travel Agencies, Beaches, Cinemas, Restaurants, Pubs, Night Clubs, Diet Center, Jewellery Designers, Wedding Services; moreover, we also cover Cities in Lebanon, such as Aley, Broumana, Antelias, Zahleh, Jbeil, Hamra.
How long has the project been running for? We started working on Talfen on October 2009 and officially launched the directory with a country-wide campaign in July 2010.
Do you know how many businesses are currently part of talfen.tel and its associated properties? We have around 7500 unique businesses.
Your Cinemas directory offers real-time information on movie screenings, with easy navigation paths by film or cinema house. Is this an automated solution? Do you use other automated services to support your project? The process of updating the weekly movie schedule is semi automated. We receive the schedules from three cinema houses, with three different formats. We have designed wrappers that compile these files to generate a uniform code that is executed to update the schedules directly on LebanonCinemas.tel.
What has been your biggest selling point when trying to bring companies on board to advertise on your .tel? Optimised for mobiles, greater reach and easier and much faster access to contact information, indexing.
Today is Friday and I really fancy watching a movie tonight at the cinema with one of my friends. We are both based in London so central London is the perfect location. I visit TelPages.com where there are 3 search boxes available to me: Who, what and where. I type in central London under the 'where' field and cinema under the 'what' field and click search… The second link on my results page is called Cinema in Mayfair (Cinema.mayfair.tel) showing mainly Art House films. Perfect! As we both love watching the non-commercial films, I click on the link. The .tel page has the full address, the map as well as the website address. I click on the website address to check out the movies that are being shown as well as timings. The cinema is called Curzon Cinemas and was built in the 1930s so is one of London's oldest and most prestigious art-house cinemas. My friend will love this! So I send her the link and we decide on watching the movie Certified Copy at 9pm. So that's Friday night sorted.
Marine Professionals is a specialist marine consultancy based in the Lloyd's building, in the heart of London's marine insurance market.
We first heard about .tel domains during the pre-launch publicity on the web. We were intrigued by the potential a .tel domain could offer so as soon as they were available we signed up for one. We purchasedMarprof.tel and we use our .tel page to set out all our various contact details as well as our current whereabouts and availability.
There are 3 main areas that our .tel domain assists us:
Third, we also have the ability to post our current whereabouts as well as our availability. This carries the added advantage of letting clients know if we are already within easy striking range of a new casualty, so making a saving on travel costs that would otherwise be incurred.
We find maintaining and making changes to our .tel page extremely easy. No specialist knowledge is required. If you can make entries in an email address book you can set up a .tel page. We have also found the free "my.tel" iPhone app is particularly useful for making changes while on the move.
Visit our Stories online for more testimonials
martes, 21 de septiembre de 2010
september 2010, dominio .tel
Publicado por pacomio47 en 12:37