miércoles, 22 de septiembre de 2010

Hacia donde van los dominios .tel

 Most small businesses, especially those in the service sector, need a cheap and simple web presence. I just set up a .tel for a relative and she asked how much and I said 10 bucks per year. She couldn't believe it. She spends lots on a YP listing and gets no results. YP should be giving Tels away with each listing instead of their simpleton "web site", sometimes just a scanned image of the paper listing.

This is the angle that Telnic needs to exploit in a very big way.
This is an important new direction for Telnic which I'm spearheading given my background and knowledge in the directory sector (previously SVP Yell.com).

Last week, I attended the European Association of Directory Publishers (EADP) Congress in Venice, where directory publishers (including yellow pages directories) across Europe and beyond came together to review market opportunities. There was great interest in .tel as a value added offering as they transition their customers and revenues from print to online marketing propositions. These are the kind of relationships that we're focusing on currently to broaden the reach and take the .tel message deeper into the marketplace. We were also present at the BIA Kelsey DMS 10 yellow pages conference in Dallas which is a similar event for North American directory publishers. We will be actively pursuing opportunities in this sector for the remainder of this year and present in all other relevant events. I look forward to updating you more about our market development activity in the coming months.

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