As well as having a stand, we were delighted to be joined by independent experts to provide their advice, opinions and guidance to attendees to help them think about starting, growing and developing their own small business plans.
Journalist, author and media commentator Guy Clapperton, kicked off the day with a presentation on the importance of owning your own space online. As author of This is Social Media and This is Social Commerce, as well as his many years of writing on technology and small businesses in national newspapers, Guy’s experience in helping small businesses gain an understanding of how to get started with their online marketing was well-received.
Ian Bowen-Morris from Telnames presented on the mobile imperative for small businesses and provided some key statistics regarding why now is the right time to be mobile-ready online. He also revealed our new television advert to the audience which will start running on Sky and other digital channels in the UK in early December.
Lloyd Gofton, MD of Liberate Media, reprised his learnings from a whitepaper his company produced and then wrote up in an article for TechCrunch on the myths and realities of social media for small businesses (his write up can be found here).
Ending the day was Reuben Milne, MD of Spark Creativity, who entertained the crowd with a fantastic presentation on the importance of personal brand.
On day two, we were pleased to host Stephen McGowan from UK Trade & Investment, who outlined just some of the ways in which Government was helping small businesses to grow and widen their market.
Finally, closing out the presentations was Lloyd Pople, MD of NeonDrum, who provided key insights into how online PR can be an affordable and cost-efficient way of getting your business found in organic search through press release and news distribution (and, if you’re interested, they’re offering a great discount if you visit their telname!).
The stand proved extremely busy as a result and we’re incredibly grateful for those who presented and who gave their time for free in passing on their experience and making the Business Show a great event again. We were also delighted by the feedback we received on the service in general and the iPhone app specifically.