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Tips for running a business from your mobile

Ian Bowen-Morris It is possible to run a business from a mobile

Increasingly, companies are being run from mobile phones. Ian Bowen-Morris of Telnames gives some advice on how to manage your business this way.

As a small business owner, staying connected is crucial, not just to keep clients and contacts happy, but to avoid missing out on new business opportunities.
The good news is that with the advent of smartphones and tablets, small and medium-sized enterprises (SMEs) are no longer tethered to their desks.
It’s no secret that mobile use has boomed in recent years; according to eDigitalResearch, six out of ten UK residents now own a smartphone and a recent survey from Nielsen reveals that 68 per cent of UK smartphone owners use their device to check email, peruse the mobile web (66 per cent) and social networking (63 per cent).
But it’s not just consumers embracing smartphones. According to a recent PeoplePerHour poll, nine out of ten SMEs are using mobile phones and apps to stay connected, organised and informed at all times.

See also: Government helps to get business up and running

From client relations to social content creation, online banking, and emailing, small business owners are proving that running their business from a phone isn’t just an interesting idea – it’s a daily reality.

Embrace social media marketing

Whether you’re a FTSE 100 company or an SME, social media platforms provide a way to talk to customers directly and market your brand to a growing number of mobile consumers.
If you’re not already running business Twitter and Facebook profiles, you’re missing out on chance to connect and engage with customers – the trick here is to ensure your content relevant, interesting and useful. When it comes to organising your social media feeds, try using Hootsuite or Tweetdeck to schedule future tweets and social updates weeks ahead.
While Facebook and Twitter tend to be where most companies start with social media, they’re not the only outlets. Platforms like Google+, Pinterest, Instagram and Vine are growing all the time. What’s important is finding the right fit for your company. For example, Pinterest and Instagram are image-led, so you need to think carefully about what works with your line of business.

Get optimised for mobile

No company can now afford to ignore the potential of mobile websites for customer acquisition. With Internet use on smartphones set to overtake desktop browsing in 2013, SMEs need to take full advantage of the boom in mobile search.
According to Google, half of all search queries on a mobile phone have local intent, so it’s essential you optimise your mobile website for your local area and improve your visibility in mobile search.
This will include ensuring your business is registered in free local listings like Google+Local, Bing for Business, Yelp, Brownbook, Hotfrog and Crunchbase. In terms of ranking factors, your business address, location targeted key works, local citations and location in the title tag are all important.
Finally, with 70 per cent of users taking action within an hour of completing a search on their smartphone, ensuring your website is mobile friendly website is a must.
According to Google, today’s online information searchers expect mobile websites to load in under five seconds, and make it easy to find the information they want – address, contact details, location details and map, opening hours and social network feeds.
Today’s hyper connected consumers won’t hang about waiting; 79 per cent of these local information seekers confirmed they’d quickly move onto another site if it didn’t deliver or perform against expectations.
As well as delivering what online searchers want, your mobile friendly website should be working hard for you. That means you need to be able to publish updates with ease and upload timely offers and vouchers that entice new customers and which you can promote via social media.

Become an innovator

The way small businesses interact with customers is changing thanks to the mobile internet, which makes it possible to be more responsive and more connected that ever before.
Offering a low cost way to directly communicate with consumers, every small business can take advantage of mobile marketing to push out notifications, get creative with social media, and stay visible in local online search.
UK SME’s are leading innovators in using mobile technologies to give their business the agility and responsiveness to compete alongside larger brands. Done right, marketing from your mobile is the perfect way to target potential or existing customers and add an extra personal touch.

Get .tel social!

Want to connect with customers in new ways? Why not tap into the power of smartphones and the use of popular mobile social apps to generate increased brand awareness?

Step 1: Reach out to mobile users with Facebook

Facebook is the number-one mobile social network. More and more, people are using their smartphones to keep up to date with friends and find out what’s happening right now with their favourite brands.
Keep your Facebook page updated with product news, customers stories and seasonal hints and tips to encourage activity (Likes, Comments and Shares) and positive feedback) from customers. The secret with Facebook Pages is to make sure the content you publish is valuable – not just interesting. It’s a great way of staying front of mind with your customer base.
Top .tel Tip: Why not ask questions to boost the amount of feedback you receive?

Step 2: Tweet all about it!

A massive 60% of Twitter users are on mobile and your Twitter profile is a great place to share breaking news, local updates and good conversations with your mobile customers.
If you want people to retweet your content, you need to leave room for your audience to have their say. This means creating Tweets with about 100 characters, as opposed to the maximum 140, enabling someone else add to a comment when they share your original message.

Top .tel Tip: Why not follow your brand’s biggest advocates? You can discover what else they may be interested in as well acknowledging their custom and showing interest. 

Step 3: Get seen on Instagram

Easily integrated into Facebook and Twitter, Instagram is one of the most popular mobile apps and is a great way to give your more visual products and services a greater impact.
The key to success on Instagram is high quality pictures. The better the quality the more attention you’ll get. Describe the picture in the description, creating hashtags from keywords. Encourage your followers to use a particular hashtag that you can monitor – or even use for a promotion.
Publishing to Instagram includes the option to publish to other platforms like Facebook and Twitter, making your job easier and enabling your content to be more widely seen.
Top .tel Tip: As well as using photos taken with your phone, you can upload images taken and editing via other devices. 

Step 4: Bring it .tel together

Visitors to your Telnames mobile optimised website can instantly access your social media profiles  via instant click-to-visit links. Once there they can sign up, become a follower and stay up to date with all your news and hot promotions.
A handy ‘Social Sharing’ button makes it easy for visitors to your .tel mobile website to conveniently share your web address on their own Facebook, Twitter and Google+ accounts, as well as by email.
With more and more people engaging with social applications from their phone while on the move, you should be using mobile to connect with your customers and extend your reach.
Your .tel mobile website makes it even easier to harness the power of social marketing and boost visibility of your brand with customers old and new!