Telnic ya acaba de habilitar la facilidad para redireccionar un dominio .tel, por ejemplo se acaba de redireccionar el dominio literatura al dominio libros
Esta opción, de momento es muy buena, pues hasta que se acostumbre la gente a utilizarla, lo normal es que movistar.tel redireccione a movistar.es, luego ya llegará un día en el que las empresas se vean obligadas a tener que usar el .tel, ya que la población se lo demande.
Y esto, como todo lo .tel, es algo que hay que saber hacerlo. Vamos a intentar resumir como se hace.
1.-Desde el panel de control, se pulsa en información de contacto, y añadir un nuevo elemento. ahora nos vamos al final del desplegable y seleccionamos "ir a un .tel" digamos que este es el registro de redirección. Una vez que lo tenemos seleccionado, donde pone valor, añadimos la url destino, en nuestro caso escribimos: libros.tel y damos a guardar. Así se ha creado un registro nuevo, "ir a un .tel" con el enlace destino "libros.tel"
2.- Ahora tenemos que borrar absolutamente todos los registros restantes. Tenemos que ir uno a uno y borrarlos, sobre todo el texto de "cabecera de texto", hasta que al final solo nos quede el registro de "ir a un .tel". Ahora con ese solo registro activo, cerramos el panel de control, y debe de funcionar la redirección del dominio.
Es muy importante seguir el orden, es decir, primero hay que hacer el 1, lo de crear "ir a un .tel", y luego borrar el resto. Sino seguimos el orden, no funciona, y da error al crear el registro "ir a un .tel"
Nota: finalmente he quitado la redirección, pues es posible que google la considere como contenido duplicado, así que hasta que no vayamos obteniendo más información, lo dejamos sin activar.
La forma de quitarla, es primero creas un registro, por ejemplo un "Pagina Web" y ahí pones el link, o url de "libros.tel" y lo guardas, y ahora seleccionas el registro "ir a un .tel" y vas a acciones, seleccionas "eliminar" y así ya se borra el registro "ir a un .tel", es decir acabamos de quitar la redirección, y hemos vuelto a poner un link, el cual no debe de ser nada dañino para google, cosa que el contenido duplicado si lo puede penalizar.
El problema es que hay tres tipos de redireccionar, esta que google considera contenido duplicado, la 301 que sería permanente y la 302 temporal, y posiblemente se haya elegido la más dañina para Google.
3 possibilities: 301 redirect, 302 redirect or masked forwarding
Suerte, y a seguir observando como se diseña el futuro.
viernes, 2 de diciembre de 2011
jueves, 1 de diciembre de 2011
Redirect the dottel
Redirect Your Defensive .Tel Domains
by Michele Neylon on DECEMBER 1, 2011 in DOMAINS, DOTTEL
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Image via CrunchBase
Defensive domain registrations can be quite "painful" to manage. If you're trying to protect your brand or identity online you can easily end up registering quite a few alternatives to your main domain. With "normal" domain names this isn't too much of an issue to manage, as you can point one domain at another, so if you go to blacknight.ie you'll end up on blacknight.com, same thing would happen with blacknight.eu or any of the other variants we've registered.
With .tel domains, however, this isn't something that either you the registrant or us the registrar could do. Not even if we'd wanted to, as the entire thing is hosted on the Telnic servers.
Now that has changed.
If you have a few defensive .tel domain name registrations you can easily point them to your main .tel domain name.
For example, we use the domain blacknight.tel and have populated it with contact details. We also have the domain blacknightdomains.tel that we got, but aren't ever going to use actively
How?
Login to the Telhosting system with your username and password.
Choose the domain you want to point at your main domain, in our case I chose blacknightdomains.tel
In order for a .tel domain name to resolve it needs to have records associated with it, so we automatically populate all .tel domain names during registration. In order to get the redirect to work you will first need to remove all the content.
So delete the "header text" and save. Then you'll need to create a link to the .tel that you want to point to.
If there are no other records or objects such as the map setup then the redirect should work.
Allow about 15 minutes or so for the changes to "kick in"
Related articles
Combining Domains And Location Via RSS.me (rss.me)
V.me Goes To Visa (internetnews.me)
About Michele Neylon
Known for his outspoken opinions on technology and the Internet, Michele Neylon is the award winning author of several blogs and co-host of the Technology.ie podcast. A thought leader in the Internet community, Neylon is active with ICANN and an expert on policy, security, ICANN, Nominet and Internet Governance.
View all posts by Michele Neylon →
Connect With Us
This a blog from that guy, could be your answer.
by Michele Neylon on DECEMBER 1, 2011 in DOMAINS, DOTTEL
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Image via CrunchBase
Defensive domain registrations can be quite "painful" to manage. If you're trying to protect your brand or identity online you can easily end up registering quite a few alternatives to your main domain. With "normal" domain names this isn't too much of an issue to manage, as you can point one domain at another, so if you go to blacknight.ie you'll end up on blacknight.com, same thing would happen with blacknight.eu or any of the other variants we've registered.
With .tel domains, however, this isn't something that either you the registrant or us the registrar could do. Not even if we'd wanted to, as the entire thing is hosted on the Telnic servers.
Now that has changed.
If you have a few defensive .tel domain name registrations you can easily point them to your main .tel domain name.
For example, we use the domain blacknight.tel and have populated it with contact details. We also have the domain blacknightdomains.tel that we got, but aren't ever going to use actively
How?
Login to the Telhosting system with your username and password.
Choose the domain you want to point at your main domain, in our case I chose blacknightdomains.tel
In order for a .tel domain name to resolve it needs to have records associated with it, so we automatically populate all .tel domain names during registration. In order to get the redirect to work you will first need to remove all the content.
So delete the "header text" and save. Then you'll need to create a link to the .tel that you want to point to.
If there are no other records or objects such as the map setup then the redirect should work.
Allow about 15 minutes or so for the changes to "kick in"
Related articles
Combining Domains And Location Via RSS.me (rss.me)
V.me Goes To Visa (internetnews.me)
About Michele Neylon
Known for his outspoken opinions on technology and the Internet, Michele Neylon is the award winning author of several blogs and co-host of the Technology.ie podcast. A thought leader in the Internet community, Neylon is active with ICANN and an expert on policy, security, ICANN, Nominet and Internet Governance.
View all posts by Michele Neylon →
Connect With Us
This a blog from that guy, could be your answer.
New .tel features released
New .tel features released
It's a 302 redirect.
Today, we've updated the .tel service with the following features as referred to in our September newsletter.
1) Mobile Search for Directories
We've rolled out an update to the search functionality on mobile devices. Those community members with complex .tel domains or directories and which choose the 'Search this .tel' option rather than the 'Search all' option will now see that the search box appears at the top of the smart phone view. This should assist those seeking information within your .tels to access the search functionality much more quickly, rather than having to scroll down to the bottom of the page (potentially through 100 different records).
The 'Search all' option still provides the search box at the bottom of the page, as it is more likely that the viewer will take a look through the contents of that .tel prior to deciding whether to seek the information from another source.
2) .tel Redirection
If you're a brand owner or have a portfolio of related .tel domains and you don't want all of them to be found online or have the time to populate all of them now, help is now at hand. You may have purchased multiple .tel variants or defensive registrations, but you don't want all of these to be seen or don't want to put duplicate content in (not a good idea from a search engine perspective).
Now, all you need to do is list the main .tel that you wish to promote within the .tel domains that you don't want to use right now. This will result in the visitor being diverted to your main .tel if they type in one of your other .tel names into the browser or discover it some other way.
Remember, this will only work if there's nothing else in the .tel domain that you wish to divert automatically to your chosen main .tel domain, so make sure that the domain you wish to divert has no other content in it. You can also divert it to a sub-page of another domain, but it won't divert to any other domain extension – this is specifically a feature for managing multiple .tel domains.
3) Rich Snippets
We've updated the way in which .tel presents this information within the template, which should deliver even better information back to Google and as a result, present even better information back to the person searching so they can click on the .tel to proceed with their search.
4) Support for more third party icons
We've updated support for more third party services on the .tel, looking at feedback from the community and actual usage of these services listed in the .tel domains.
We are still working on the final item listed in the September newsletter, the new templates and we will provide a development update in the next newsletter due out this month.
1) Mobile Search for Directories
We've rolled out an update to the search functionality on mobile devices. Those community members with complex .tel domains or directories and which choose the 'Search this .tel' option rather than the 'Search all' option will now see that the search box appears at the top of the smart phone view. This should assist those seeking information within your .tels to access the search functionality much more quickly, rather than having to scroll down to the bottom of the page (potentially through 100 different records).
The 'Search all' option still provides the search box at the bottom of the page, as it is more likely that the viewer will take a look through the contents of that .tel prior to deciding whether to seek the information from another source.
2) .tel Redirection
If you're a brand owner or have a portfolio of related .tel domains and you don't want all of them to be found online or have the time to populate all of them now, help is now at hand. You may have purchased multiple .tel variants or defensive registrations, but you don't want all of these to be seen or don't want to put duplicate content in (not a good idea from a search engine perspective).
Now, all you need to do is list the main .tel that you wish to promote within the .tel domains that you don't want to use right now. This will result in the visitor being diverted to your main .tel if they type in one of your other .tel names into the browser or discover it some other way.
Remember, this will only work if there's nothing else in the .tel domain that you wish to divert automatically to your chosen main .tel domain, so make sure that the domain you wish to divert has no other content in it. You can also divert it to a sub-page of another domain, but it won't divert to any other domain extension – this is specifically a feature for managing multiple .tel domains.
3) Rich Snippets
We've updated the way in which .tel presents this information within the template, which should deliver even better information back to Google and as a result, present even better information back to the person searching so they can click on the .tel to proceed with their search.
4) Support for more third party icons
We've updated support for more third party services on the .tel, looking at feedback from the community and actual usage of these services listed in the .tel domains.
We are still working on the final item listed in the September newsletter, the new templates and we will provide a development update in the next newsletter due out this month.
?????
Aled, is this feature a 301 redirect (Permanent) or 302 redirect (Temporary).
I hope it's a 302, since a 301 redirect will result in the original .tel (if indexed by the search engines) being de-indexed - it can then be a problem in terms of timescale getting it re-indexed again when you start developing it.
Please could you confirm that the redirect being applied is a 302 (Temporary) one ?
I hope it's a 302, since a 301 redirect will result in the original .tel (if indexed by the search engines) being de-indexed - it can then be a problem in terms of timescale getting it re-indexed again when you start developing it.
Please could you confirm that the redirect being applied is a 302 (Temporary) one ?
It's a 302 redirect.
lunes, 28 de noviembre de 2011
Icons
If you add the full link as a "web link" then the icons will automatically appear on your .tel page. You can see a full list of the icons that are currently supported in this way at - http://icons.yourname.tel/
jueves, 24 de noviembre de 2011
Razones para que triunfe un dominio .tel
1.) If different domains want to share data with each other automatically, the infrastructure of them must be homogeneous. .tel domains are the only ones which fulfill this requirement.
2.) If you want to navigate through domains voice-controlled (e. g. with SIRI), you can do it only with .tel domains.
3.) If I want to keep an overview about all my personal login data of all websites where I am registered, where else I can save these information beside in .tel domains?
4.) If you want to open a website, instead of typing the IP address you type the domain name.
If you want to call somebody, instead of dialing the phone number you dial the name of that person with letters in the future, too.
Since mobile phones and internet are merging, the DNS is the perfect solution for this.
5.) Facebook with all the concerns about data privacy is scary. The better social networking will work on domain base.
6.) If you want to specify which data you want to share with others, which other tool allows you to modify the sharing of your data for every single contact different beside .tel domains?
7.) Everybody has a phone number today. In the future everybody will have also a domain name, but not everybody needs a website. For these people a .tel domain is the best fit.
8.) After full introduction of IPv6 every customer will have several IP addresses for himself, for his family, for his car, for his refrigerator, for his PC, for his cell phone, for his television and so on. You have to bundle them with your .tel domain, because it could be the only switch for all of them.
9.) 7 billion people are living on this planet. Excluding commercial domains perhaps only 1 % of them own their personal domain on the internet.
If the other 99 % register their domain and only 1 % of them decide to choose a .tel domain, we have already 70 million .tel domains (almost as much as we have .com domains today).
viernes, 18 de noviembre de 2011
TELcp V3.0
Hi to All,
Just to let everyone know that we have successfully completed the TELcp Ver.3 project.
We have also integrated the "Private Data" in the new version.
However, "Private Data" feature requires the tel Owner to visit CTH only to approve TelFriends requests as such facility is not available through the TelHosting Client SOAP API.
Planning to make the ver.3.0 services (for both tel Owners and tel Users on Desktop and mobile platforms) available through www.telcp.com by first week of December.
Cheers!
Just to let everyone know that we have successfully completed the TELcp Ver.3 project.
We have also integrated the "Private Data" in the new version.
However, "Private Data" feature requires the tel Owner to visit CTH only to approve TelFriends requests as such facility is not available through the TelHosting Client SOAP API.
Planning to make the ver.3.0 services (for both tel Owners and tel Users on Desktop and mobile platforms) available through www.telcp.com by first week of December.
Cheers!
domingo, 13 de noviembre de 2011
Extensión .tel
Por que elegir la extensión .tel
A diferencia de los dominios convencionales, la extensión del dominio .Tel es enfocada a las Telecomunicaciones, por lo que no cualquier tipo de página podría tener esta extensión. De tal forma que se utiliza para Crear Tarjetas de Contacto y permitirte intercambiar información de una manera Rápida, Sencilla y Moderna. Al tener esta extensión tu [...]
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A diferencia de los dominios convencionales, la extensión del dominio .Tel es enfocada a las Telecomunicaciones, por lo que no cualquier tipo de página podría tener esta extensión.
De tal forma que se utiliza para Crear Tarjetas de Contacto y permitirte intercambiar información de una manera Rápida, Sencilla y Moderna.
Al tener esta extensión tu información quedaría Visible al publico en general o bien si lo deseas puedes restringirla mediante una contraseña, de modo que las personas a quienes les pases tu "pagina" únicamente tendrán que recordar el nombre de tu dominio y la contraseña, sin tener que recordar todos tu datos personales.
Lo interesante y útil que es este tipo de dominios es que una vez que pasas el dominio a un cliente, familiar, amigo y acceden desde un equipo móvil (BlackBerry, iPhone, etc.) automáticamente se guardan los datos de contacto, además de que si actualizas información constantemente no es necesario estar notificándolo pues a través de la pagina se actualiza el dispositivo móvil.
Anímate a adquirir un dominio. TEL y olvídate de pasar tus datos e contacto repetidamente.
martes, 1 de noviembre de 2011
tel domain
TEL Domain Investment Returns after 2 years 7 months and 8 days
By Mr. Louisjlouisbiz. Tuesday, November 1, 2011 1:44:46 PM
This is my summary of TEL domain investment returns after 2 years, 7 months and 8 days of my first registration of one Dot Tel Domain. As a TEL domain owner heavy involved in various businesses in need of marketing, I have achieved pretty good results with many new people brought onto my other websites, through TEL domains.
Summary of results and success from TEL domains
This is my summary of TEL domain investment returns after 2 years, 7 months and 8 days of my first registration of one Dot Tel Domain for Thetabiz® Group. As a TEL domain owner heavy involved in various businesses in need of marketing, I have achieved some pretty good results with many new people brought onto my other websites, into my businesses and many came and are still coming through TEL domains.
Only, is that temporary success based on TEL domains?
There are some factors which in fact give to TEL domain some temporary well search engine rankings:
- Subdomain usage makes TEL domain URLs rank better on Google
- Plain TEL domains are still unique and rank well for rare terms
- TEL domain is global domain, and not one country oriented such as .ME
And that is about all there is to say about success from TEL domains.
You don't need to setup your own DNS server to enable numerous subdomains, thus you can easily start with a TEL domain, register a keyword for search engines, and implement easily subdomains which for that one simple and only reason of having subdomains rank better, because search engines consider words in the URL more important than words on the page. As simple as that.
TEL domains are still unique domains, you can have only one word on a TEL domain. There cannot be two TEL domains such as http://teldomaintel.tel and http://teldomaintel.tel -- there exist only one website and one TEL domain is for one keyword. If you have a rare term or rare keyword, your TEL domains will rank well. But, don't hope to see them ranking well for taken keywords. You will get only a temporary success with TEL domains. You may appear on search engines, but within few months or with the development of other websites, your TEL domains will simply disappear and you will no longer be on the first page. As simple as that.
TEL domain is a global domain, and not just a domain like .CO or .ME or .WS which all belong to various countries, such as Columbia, Montenegro or West Samoa. TEL domain is considered in search engines a global domain, such as INFO or BIZ domains.
For those simple 3 factors, TEL domain may win some hearts of TEL domain owners.
And those simple 3 factors, give the temporary success to those TEL domain owners.
Why temporary success?
TEL domain cannot expand. You have what you have. TEL domain is for contact information, and not for general information. The ugly websites forced by TELNIC onto every TEL domain owner, do not contribute to your success at all.
You will have a phone number or few, fax number, e-mail or websites on TEL domains, and maybe some informations. And that is all. There are no ways how you can write pages, blogs, calendars, websites, there is nothing like that on the TEL domain. It is not a domain which will catch users or have many visitors. TEL domains are to Veni, Vidi, Vici domains.
TEL domains are hard to update often. People try to use them just as general websites, but that was never a purpose and they shall be regarded just as landing pages, pointers to your contact information, other websites and opening times of businesses. And that's it.
TEL domain as such will have its uses throughout the future of Internet. And there may be other alternatives to come up with some bright ideas similar to TEL domains
dominio tel
TEL Domain SEO Myths Promoted by TELNIC
By Mr. Louisjlouisbiz. Tuesday, November 1, 2011 3:34:57 PM
There are some serious SEO myths promoted by TELNIC, which claim some seriously tucked up stuff. Control of TEL domain, no extra SEO spending, authoritative information, no duplication, cross linking with social networks and services. Let us see what is true of that.
TELNIC blatantly claims that with TEL domain you will increase your search engine rankings.
There are five points, which TELNIC claim which may help you be found online.
Control your domain name
With TEL domain, there is little you can control. Any domain you own, you may also control, right? But what about the TEL domain? All you can control is which phone number, website or link you will put on the TEL domain. And everything else which you may control with other domains, is not possible for the TEL domain.
You may NOT control on TEL domain:
- Web hosting account
- Website design
- Web directories
- Spam protection of your e-mail address
- Your e-mail
- Javascript
- Flash
- Images
- Numerous other uncountable features available for other domains
No extra SEO spending
This is absolutely false statement. The only purpose of such a statement is to catch attention of beginners, as everyone with knowledge of SEO will know that his may not be true. This statement says that you as TEL domain owner, you will increase your search engine rankings without extra SEO spending. SEO is by the way, Search Engine Optimization, a technique which brings you step by step on first pages of search engines, so that people may find you easier, so that you rank better.
If this would be true, you would not need anything else but TEL domain, you would increase your search engine rankings. Well, it's not that easy.
For a true visibility on search engines, you either need to be an expert or pay other experts. A simple registration of a TEL domain, may bring you temporarily on search engines, but that will not stay without either hard work or some extra money.
Authoritative information about you
Although TELNIC claims that TEL domain is all about authoritative information about you, there is zero of truth in this statement. In fact, contrary is true, numerous TEL domains carry non-authoritative information about you and many companies find their information on TEL domains without giving any authority nor without having a control over publishing such an information.
Facebook is more authoritative than a TEL domain, because they take quick measures to delete duplicate Facebook accounts, Facebook accounts representing businesses and such. You have to use your real name on Facebook, although for them that is a hard task to manage.
The problem lies in the fact that TELNIC cannot control nor know, nor take away rights to TEL domain owners, to publish whatever they want on their TEL domains. One of terms in the Terms and Conditions is that you will publish your contact information and in case of third parties, that you will have explicit permission from those third parties. This yet, does not make a TEL domain authoritative information about you, as there is no way to know who has really put that information on a TEL domain. TEL domain makes it even worse, the registration may be anonymous, and one may publish on TEL domain various non-authoritative information thus getting input from clients thinking you are one person or company, while you may be yet another scumbag walking around, stealing someone's money.
No duplication with other web resources
This is as false as it may be. TEL domain is made for duplication. You don't even need to open a browser to have the information stored in TEL domain servers. And everyone may install a website with a proxy, which duplicates ALL TEL domains just as easy as it can be. If one have domain http://boracay.tel this directory made on the TEL domain is universally accessible, and you may show all the information on any other domain. Such as http://boracay.tel-4.com and if you look carefully, the domain in question here is not .TEL domain but .COM domain http://tel-4.com, demonstration set to show how silly is the idea of TEL domain. You can take any TEL domain and append our COM domain to have it appear on a totally different website with a totally different and maybe even better template.
Well now, they have built whole directory on http://boracay.tel and now someone comes, does not even copy anything from that website, but from simple access to DNS servers, and all the information is shown on http://boracay.tel-4.com
So much about "no duplication with other web resources".
Cross-linking with social networks & services
This TELNIC statement looks like a magical benefit which you may get when you purchase TEL domain. Nothing is but far from truth. You can put links on your TEL domain and link to Facebook, Twitter and such. Nothing prevents you. But that does not make TEL domain special at all. You can put links on any websites and on any other domain on Internet. Internet is hyper-linked, that is main feature. We may link to anyone we want.
But what you cannot do, you cannot link on TEL domain to Flickr, Photobucket pictures, you cannot link to Flash content, images and all the other stuff which you may find.
Myths presented by TELNIC are blatant lies. They did not improve their false and blatant lies from their website since 2 years. And more and more websites are coming out which points to degradation of Internet created by TELNIC.
I am expert in search engine rankings, and I have to work very hard to bring up various businesses. And as owner of 150+ TEL domains, I certainly know what I do.
But will you know that?
Bid per call
Bid per call
Hi guys there you go.
Another way to make extra money thorugh new google voice look at this post BID PER CALL:
Google Ads Driving Millions of Calls per Month
Posted by Gretchen Nemechek on Mon, Oct 31, 2011
Email Article inShare.2
Over the past year Google has been phasing in functionality to enable advertisers to drive more phone calls to their businesses. In 2010, Google Affiliate Network partnered with RingRevenue to power their pay-per-call program allowing advertisers to create call-based campaigns for publishers/affiliates to promote and earn commissions. In November 2010 Google announced click-to-call for mobile and with the success of call-based campaigns in the various channels, bid-per-call is a natural next step.
Last week, Google announced they will be rolling out "bid-per-call" functionality for Adwords customers in the US and UK. Bid-per-call essentially gives Adwords advertisers the ability to place keyword bids for phone calls initiated from Google Voice generated call tracking numbers placed in the ad copy. Advertisers will be able to indicate a max cost-per-phone-call (CPP). The bids will be set at the ad group level. According to Google ad groups will need to meet minimum click and call thresholds to qualify, and advertisers will also need to be using Call Extensions and Call Metrics to enable bid-per-call. Bid-per-call will only be available for ads appearing on desktop/laptops and tablets. For now mobile ads will continue to use the click-to-call feature which charges per click.
According to Google, 15% of all searches now take place on mobile and at least 40% of those carry local intent. Consumers are starting to connect more directly to advertisers via their mobile phones and Google is betting that trend will carry to their laptops and tablets with more than 20% of desktop and tablet based searches carrying local intent.
Last month we shared the results of search marketer, imwave, inc. improving click-through rates by 250% after including phone numbers in their search ads. In the past, Google reported click-throughs on mobile improve between 5-30% when phone numbers are included. With more than half a million advertisers using their click-to-call functionality for mobile, it is no surprise that Google is looking for ways to help advertisers drive more calls from desktop ads. They are already seeing more than a million calls per month being driven from click-to-call.
Google's getting behind calls is good news for advertisers, as it is now even easier for advertisers looking to get started with call-based campaigns to jump in and get started with solutions like pay-per-call. Over the course of this year, we've seen tremendous growth in our business and in the call-based advertising space. And for advertisers looking to do more than just track calls from search, call performance marketing offers a way to manage call-based campaigns from all of their offline, online and mobile marketing initatives.
Many verticals such as insurance, financial services, home services, higher education and high-end retail, are seeing great results with call-to-conversion rates between 30-50% and average phone order values 1.5-2x online orders. Pay-per-call has driven millions in new revenue for advertisers and millions in commissions for publishers. For advertisers that want more calls to their business there is no barrier to entry. It is simple and easy to get started.
Does you business value phone calls? How are you driving more to your business?
mujeres y TDAH Flor de lis documentales indignados premios literarios caceres Premios literarios Badajoz Prosumidores
Another way to make extra money thorugh new google voice look at this post BID PER CALL:
Google Ads Driving Millions of Calls per Month
Posted by Gretchen Nemechek on Mon, Oct 31, 2011
Email Article inShare.2
Over the past year Google has been phasing in functionality to enable advertisers to drive more phone calls to their businesses. In 2010, Google Affiliate Network partnered with RingRevenue to power their pay-per-call program allowing advertisers to create call-based campaigns for publishers/affiliates to promote and earn commissions. In November 2010 Google announced click-to-call for mobile and with the success of call-based campaigns in the various channels, bid-per-call is a natural next step.
Last week, Google announced they will be rolling out "bid-per-call" functionality for Adwords customers in the US and UK. Bid-per-call essentially gives Adwords advertisers the ability to place keyword bids for phone calls initiated from Google Voice generated call tracking numbers placed in the ad copy. Advertisers will be able to indicate a max cost-per-phone-call (CPP). The bids will be set at the ad group level. According to Google ad groups will need to meet minimum click and call thresholds to qualify, and advertisers will also need to be using Call Extensions and Call Metrics to enable bid-per-call. Bid-per-call will only be available for ads appearing on desktop/laptops and tablets. For now mobile ads will continue to use the click-to-call feature which charges per click.
According to Google, 15% of all searches now take place on mobile and at least 40% of those carry local intent. Consumers are starting to connect more directly to advertisers via their mobile phones and Google is betting that trend will carry to their laptops and tablets with more than 20% of desktop and tablet based searches carrying local intent.
Last month we shared the results of search marketer, imwave, inc. improving click-through rates by 250% after including phone numbers in their search ads. In the past, Google reported click-throughs on mobile improve between 5-30% when phone numbers are included. With more than half a million advertisers using their click-to-call functionality for mobile, it is no surprise that Google is looking for ways to help advertisers drive more calls from desktop ads. They are already seeing more than a million calls per month being driven from click-to-call.
Google's getting behind calls is good news for advertisers, as it is now even easier for advertisers looking to get started with call-based campaigns to jump in and get started with solutions like pay-per-call. Over the course of this year, we've seen tremendous growth in our business and in the call-based advertising space. And for advertisers looking to do more than just track calls from search, call performance marketing offers a way to manage call-based campaigns from all of their offline, online and mobile marketing initatives.
Many verticals such as insurance, financial services, home services, higher education and high-end retail, are seeing great results with call-to-conversion rates between 30-50% and average phone order values 1.5-2x online orders. Pay-per-call has driven millions in new revenue for advertisers and millions in commissions for publishers. For advertisers that want more calls to their business there is no barrier to entry. It is simple and easy to get started.
Does you business value phone calls? How are you driving more to your business?
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