Click to call en los dominios .tel

Mobile Insights: Click-to-call proves a valuable addition to the advertising mix

Here's the second post in our Mobile Insights series, featuring expert views from members of our mobile ads business. Welcome this week's guest contributor, Anjali Vaidya, an Account Manager on the mobile ads team who shares her experiences on our Click-to-call (CTC) offering in mobile ads.

We're continually making enhancements to the Click-to-call ad format. Launched in early 2010, CTC allows mobile consumers searching Google or visiting sites in the Google Display Network, to click on the phone number and speak to someone who can explain more about the product or service. 

One enhancement was our Call-only format to allow advertisers to receive only calls, instead of clicks, to their website. Starting this week, we're making the Call-only format even better by including a phone icon and moving the phone number above the ad.

The convenience and immediacy of CTC for users has made it one of Google's fastest-growing advertising solutions. Click-to-call is a great addition to the advertising mix. You can still drive searchers to your website, but it gives you other advantages:

• it's a great option if you don't yet have a mobile-optimized website; 
• it captures consumers who are ready to act; 
• it allows you to drive traffic to a strong call center, giving you a competitive edge over other online advertisers.

We're generating millions of calls every month on mobile devices and the number of advertisers using phone extensions is growing quickly. The uptake for CTC is fast because advertisers are realizing great returns.

• Home security provider Defender Direct gets 75-80% of online advertising clicks using Click-to-call. Four out of their top 10 campaigns in terms of clicks are now mobile. And the calling customers  are ready to consult with an expert about the ins and outs of alarm systems. Once the company started targeting high-end smartphones, their returns from mobile ads and CTC skyrocketed. Results were soon double what they got from desktop search. Today, Google mobile ads constitute 24% of the company's overall online budget.

• When auto insurance company Esurance started using mobile ads and CTC they found that they could acquire customers at 20-30% less cost compared with other channels. Esurance wanted to put interested people in touch with agents or claims representative in a few simple steps. Reaching the company is faster and easier for customers, and a less expensive way to acquire leads for Esurance. Calls coming from CTC mobile ads are more likely to result in sales.

• The Carphone Warehouse has had great success with mobile ads CTC too. The UK mobile phone retailer created a mobile website where visitors can search for headset details and price plans. They used Mobile Ad Sitelinks to provide deep links into the site and incorporated CTC in ads to allow users to reach a call center agent to get advice or buy.

Our advice? Test Click-to-call, whether you're a national or local business, to see how it can generate sales. Our customers have shown us that mobile searchers will research your products on their phones, and they appreciate the convenience of calling from that same device. Once they call, they are even closer to purchase. Your best leads are only a phone call away, try Click-to-call today!

Posted by Anjali Vaidya, Google Account Manager for Mobile Ads

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map

El futuro de los dominios .tel

.tel Website Integration

Add the .tel power to your website with "Contact Us" or "Map View"

Use a simple iFrame to embed your .tel into your website with Telnic's hosted services. You can show contact information of your choice, or show a map with all locations in your .tel domain.

Contact Us

• Click to Connect with integrated contact details
• Brand your .tel data to match your website
• Update contact details in real time without editing your website
• Switch between .tel profiles to update details your website
• Choose which information to show or how in your contact-us view

Open in new window

To embed your .tel into your webpage quickly and easily, simply add this snippet to your web page.

<iframe src="http://hosted.telnic.org/cgi-bin/contact/contact.cgi?domain=yourname.tel" width="600" height="500" />

To adjust the display of the .tel information, adjust the following parameters:

• domain - The .tel domain to display ("yourname.tel" in the example)
• no-text - Set to 1 to hide TXT records
• no-naptr - Set to 1 to hide the contact records
• no-ntn - Set to 1 to hide links to your sub-folders
• no-loc - Set to 1 to hide the location record
• no-keywords - Set to 1 to hide the keywords
• no-icons - Set to 1 to hide the icons
• no-domain-name - Set to 1 to hide the domain name (title)
• no-photo - Set to 1 to hide the photo
• map - Set to 1 to show a Google map next to the location record (no effect if no-loc = 1)
• popout-links - Set to 1 to launch Go To links in a new browser window (0 launches them within Contact Us)
• css - The path to the stylesheet to use, for example:
http://hosted.telnic.org/cgi-bin/contact/contact.cgi?domain=yourname.tel&css=http://path.com/your.css

You can use ampersands or semicolons to separate arguments, for example:

http://hosted.telnic.org/cgi-bin/contact/contact.cgi?domain=yourname.tel;map=1;no-keywords=1
http://hosted.telnic.org/cgi-bin/contact/contact.cgi?domain=yourname.tel&map=1&no-keywords=1

Map View

• Show all your locations on one map
• Lead visitors to your nearest location
• Integrate related locations in other .tel domains
• Click on any location pin to follow the direct folder link

Open in new window

To embed your .tel into your webpage quickly and easily, simply add this snippet to your web page.

<iframe src="http://hosted.telnic.org/cgi-bin/mapcrawl/mapyourdottel-iframe.cgi?d=yourname.tel&sd=0" width="700" height="550" frameborder="0" />

To adjust the map display, enter the following parameters:

• d - The .tel domain to display ("yourname.tel" in the example)
• md - Maximum number of folder levels to search. Default: 5
• ml - Maximum number of locations displayed. Default: 20
• sd - Set to 0 to follow "Go-to" links to other .tel domains and search there. Default: 1
• mz - Maximum zoom level of Google Maps. Default: 16
• width - Map width in pixels. Default: 700
• height - Map height in pixels. Default: 550

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Pay Per Call en los dominios .tel

Mobile Pay Per Call and Click to Call Advertising

Earlier this year Google launched pay per call advertising on mobile and the mobile ad network admob (now owned by Google) has been offering it as an option since 2008.

However, to date, Pay Per Call mobile has not really taken off.  Many advertisers complained of a very low ratio between clicks on the call link and actual calls completed.  Many handsets also did not support click to call ads and even if they did, consumers were very wary.  Also the type of advertisers who might use pay per call were not really ready to use mobile as a channel – in many cases local businesses are only just getting to grips with the internet, let alone mobile internet, whilst other potential advertisers had not yet emerged.

This is now changing as the market for mobile advertising becomes more mature and sophisticated.  Firstly, advertisers in pay per performance that use lead generation models involving the telephone such as insurance, debt consolidation, utilities, pay TV and so on are beginning to look to mobile as other channels become saturated.  For example, the mobile affiliate network mobpartner has recently started to offer pay per call programs such as an offer from the Polish subsidiary of the multinational, blue-chip Financial Services company Aviva.  The aim of the campaign is to promote cheap automotive insurance and it pays $2.1 per lead – not bad for Polish traffic if you can get it to convert.

The question is – can these type of offers convert well on mobile?  The key as always is getting the right traffic – and targeting very carefully according to handset, operator, geography and so on (see our previous posts on using admob PPC for CPA offers).   In any case, for those that can get it right, mobile pay per call looks like it could be a very lucrative area of the market and we'll be telling you all about it here on mobyaffiliates.

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Paginas amarillas a nivel mundial, los dominios .tel

Tenemos el medio de comunicación más fabuloso de la historia y nadie puede localizarse por más esfuerzos que hacemos para que nos ubican como dice por ahi alguien se siente el viento de la soledad pasar por nuestros documentos por nuestros datos y por las nuestros geniales ideas que duermen el sueño de los justos porque no hay quien pueda encontrarnos y apesar de que podemos en un momento dado estar en cientos de lugares nadie se entera de nada de todo el esfuerzo que estamos haciendo para ser conocidos a Internet entonces estamos proponiendo que empecemos a generar un lugar donde de forma abierta se empiece a concentrar esta información a través de un blog y ya que obtengamos el número suficiente de datos pasar a una web y aunque portal para que todos consultamos como yellowpages o whitepapers donde toda nuestra información ya tenemos algo avanzado.

Telnic en Europa acaba de lanzar el primer directorio mundial de casi toda la información sobre la base del dominio. tel y sabemos que todas las compañías telefónicas, de móviles, de mails de bloques y de sitios web tiene una gran base de datos que tiene un inmenso valor y para evitar el spam algo que no han conseguido mantiene todo al mayor secreto y ahora nos enteramos de que Obama uso el correo basura cuando su campaña el requirió y que sabemos tiene un acceso limitado o por buscadores propios pero aquí estamos hablando de la decisión mía y de cualquiera de nosotros de darle el uso que queramos y decidir que el internet estará disponible para uso público y que no.Ahora mismo un mail exposición abierta si con todos los datos en exhibición sería el éxito más grande de internet de nuestros tiempos, imaginen escribir los nombres de todos sus amigos y conseguir una lista de todos ellos en el primer sistema de mail abierto de internet seria sensacional no es cierto pues a ver quién es el valiente que lo lanza porque ya está urgiendo este servicio si todo es open en internet para que no lo mail y así todo .

Vamos por ejemplo con los bloques alguno de ustedes se enojaría porque de pronto se empezaran a llegar cientos de visitas en su blog si ya está trabajando seriamente para presentar material relevante y no de decir sólo tonterías pues usted debería poder tener una respuesta a este esfuerzo, y sin embargo no lo consigue por más recomendaciones que les hace a todos los amigos, parientes y chats en los que participa y la cantidad de bloques que se inicia y nunca arranca debe ser del orden mil millones y porque tantos bloques para que nadie se entere.No no puede ser es criminal el derroche

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Otro dominio .tel

Perry Martin "The Furniture Man" Goes High Tech With His .tel Domain

Posted May 12, 2011 by thefurnitureman

Palm Beach

Perry Martin "The Furniture Man" announced today the launch of his brand new .tel website www.TheFurnitureMan.tel that is designed to help people find and procure the perfect furniture for their home or office. Perry Martin has been in the furniture industry for over 30 years and now works with one of the largest furniture companies with showrooms in Palm Beach, Broward, and Dade Counties. With the launch of this website, his vast experience and powerful network with various participants in the furniture industry verticals are now directly available for easy access to anyone and everyone who is interested in getting the best furniture for their premises.

With Perry Martin's guidance, you literally get access to thousands of styles from modern to traditional at your fingertips. "I work closely with my clients, as I can meet them at these showrooms and want to make sure they can contact me at a moments' notice", said Perry during the launch of this website. "Communication with clients is critical to my success and clients can reach me through a variety of methods; all listed in my .tel domain, letting the end user decide how they want to contact me without having to download a website with graphics if they just want to call me", he continued.
Perry Martin "The Furniture Man", through his vast over 30-year long experience in the furniture industry and his association with one of the largest furniture companies with showrooms in Palm Beach, Broward and Dade, understands the different choices of customers for furniture, sofas, wall units of different styles from traditional to modern design, and advises on the best furniture that fits the client's needs. At Palm Beach Furniture Store he offers you a wide variety of Furniture, sofas, wall units and fire places etc. Perry believes in working closely with his clients as that gives him the opportunity to understand their needs and preferences.

Perry believes that newly launched Tel domain will provide an additional avenue for the clients to contact us in an efficient and timely manner. All the details relating to the contact information are visible in Perry's .tel, www.TheFurnitureMan.tel and with a single click to call or click to email, it is made even easier and can save time and money.

Perry Martin "The Furniture Man" believes in serving clients in the most efficient manner. It is very important to have a platform for the clients where they can easily contact us and communicate with him. With the advent of advanced technologies it is now possible to expand a business easily. While Perry's team is still learning more about the benefits that the .tel domain can provide, to date it has been found that the .tel domain allows for easy access to contact information for clients and any changes Perry's team makes to their contact information is kept up to date in one quick easy place without HTML knowledge. The .tel domain also provides a digital business card type of contact that is easy to update, easy to use and is easy for most people to remember.

You can learn more about Perry Martin "The Furniture Man" from his website www.TheFurnitureMan.tel. You can also email him at perrymartinfl@gmail.com and let him know about your furniture needs. Perry is also available at 954-295-5054.
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El dominio .tel en Alemania y para autónomos

2011 /PRNewswire/ -- Hoy en la Conferencia de la European Association of Directory Providers (EADP), Telnic Limited (http://telnic.tel), el operador de registro para el dominio de alto nivel .tel (TLD), anunció que Marktplatz Mittelstand GmbH & Co. KG (http://www.marktplatz-mittelstand.de/), el mercado online para PYMES y profesionales autónomos, será el primer editor de directorios online alemán en comenzar a ofrecer dominios .tel a los clientes como parte de sus paquetes de suscripción.

Michael Amtmann, director administrativo de Marktplatz Mittelstand, dijo: "Las pequeñas empresas y los autónomos pueden ahora aprovechar la ventaja del poder contar con su propio dominio así como los servicios ricos que ofrecemos en un paquete integrado. Debido al creciente uso de teléfonos inteligentes, los dominios .tel complementan nuestra oferta perfectamente. Los propietarios de un dominio .tel tienen la oportunidad de presentar información esencial sobre su negocio, perfectamente personalizada para los usuarios de teléfono inteligente. La oferta de servicio completo que podemos ofrecer, para usuarios de escritorio y usuarios de teléfono inteligente significa que nuestros clientes obtendrán la mejor oportunidad posible para hacer crecer su base de clientes."

Con más de 420.000 listas de clientes, Marktplatz Mittelstand está reconocida como una plataforma líder para que PYMES y autónomos generen nuevos negocios online. Los servicios incluyen páginas optimizadas para búsqueda, establecimiento sencillo de vales y revisiones de clientes integradas.

Trabajando con el socio Telnic y el registrador acreditado ICAHN Key-Systems GmbH (http://key-systems.tel), Marktplatz Mittelstand integrará un dominio .tel con cada suscripción de prima. Además, ofrecerá a esos clientes con listas libres o empresariales un registro .tel autónomo para ofrecerles una forma sencilla de ser encontrados online y mejorar su detectabilidad mediante motores de búsqueda.

Ian Bowen-Morris, director de marketing en Telnic, dijo: "Dada la reciente investigación[i] que muestra que sólo uno de cada diez usuarios de Facebook en Alemania buscan activamente bienes y servicios en ese entorno, es aún increíblemente importante para las pequeñas empresas implicarse en el marketing de una manera rentable mediante múltiples canales online. Las ofertas de precio y competencia de Marktplatz Mittelstand, ahora con un dominio .tel incluido, ofrecen un paquete rentable y sensato en el que puedne confiar las PYMES que les ofrecerá la mejor oportunidad de ser encontrados online."

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Los dominios .tel deben ser Digital curators

11 tendencias en comunicación digital a tener en cuenta en 2011

Con la llegada de 2011, Edelman ha trabajado para identificar las tendencias que serán más relevantes para la comunicación digital el año próximo. Los expertos David Armano y Steve Rubel han identificado 11 grandes tendencias que tendrán que tener en cuenta todos los profesionales implicados en el mundo de la comunicación digital.

Las tendencias que hemos identificado son las siguientes:

Attentionomics
Los expertos en comunicación y marketing empezarán a prestar valorar la atención on line y no solo a la conversación online.

Digital curation
La sobreabundancia de contenidos hará que veamos aparecer la figura de los "digital curators", personas encargadas de extraer lo más relevante y significativo del caudal de datos que nos ofrece Internet. Las empresas que quieran comunicar con éxito en el mundo digital tendrán que ser ellas mismas también "digital curators" y saber guiar a los usuarios hacia contenidos relevantes.

Developer engagement
Los expertos en comunicación, hasta ahora, no han tratado con desarrolladores pero esto va a cambiar con la llegada de nuevas aplicaciones capaces de ofrecer valor a la comunicación de una manera nueva.

Transmedia storytelling
Por mucho que el entorno cambie, las personas no pueden resistirse a una buena historia. Gracias a la tecnología seguirán apareciendo nuevas maneras de contar estas historias y de responder a las nuevas expectativas de la audiencia.

Thought leadership
Las empresas verán cómo es la voz de expertos creíbles e independientes la que resulta más atractiva para los consumidores. Son estas voces independientes las que generarán los contenidos más atractivos para la audiencia de estas compañías.

The integration economy
Los esfuerzos en redes y medios sociales ya no pueden limitarse a iniciativas aisladas y fragmentarias. En 2011 veremos cómo se integran en modelos de comunicación globales.

Ubiquitous social computing
Con la llegada de nuevos dispositivos móviles, los consumidores estarán un poco más cerca en 2011 de estar conectado desde cualquier lugar y en cualquier momento con sus redes sociales online sin la necesidad de un PC convencional.

Location, location, Facebook
Si 2010 fue el año que vivimos la aparición de Foursquare, su dinámica de juego, competitiva y su adictivo sistema de logros y trofeos, 2011 estará marcado por la entrada de Facebook en el ámbito de la geolocalización.

Social media schizophrenia
Puede que los adictos a la tecnología no tengan problemas para gestionar la saturación tecnológica proveniente de sus múltiples redes sociales, pero es posible que en 2011 gran parte de la población sí se sienta superada por ella.

Google strikes back
Tras fracasar en sus intentos de crear su propia red social con Buzz, Google intentará demostrar que la major manera de derrotar a Facebook y a Twitter es hacer lo que mejor sabe: indexar el contenido de ambas para generar tráfico en su buscador.

Viva la social web site
Tras unos años en los que las empresas se han esforzado por tener presencia en el mismo entorno online que los consumidores, 2011 puede ser el año en el que descubran que dotar a sus páginas corporativas de funcionalidades sociales propias no sólo les ayudará a ser más relevantes, sino que es lo que la gente

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Para tener tú siempre el control, necesitas tener un dominio .tel, lo demás es un autentico peligro.

Facebook and Twitter have become powerful marketing tools for many brands. But where there are tremendous opportunities, there can also be serious risks.

I've watched with fascination as an increasing number of companies invest in social media marketing without pausing to think through the outcomes of this approach. This post reviews four good reasons why you should pause for thought as you embark on your own social strategy.

Take, for example, the fact that more and more Fortune 500 companies are closing their television and display adverts with a call-to-action sending users to the brand's Facebook page with no mention of their own company site: "Check us out on Facebook" or "Follow us on Twitter".

You've seen this, done this or recommended your clients do it. And it is a huge coup for both of these companies. Getting other firms to pay billions of dollars a year to build your brand is an amazing feat.

When I first saw this, I thought this had to be a mistake. How in the world would companies of this size feel comfortable doing this? This was an obvious sign to me that the market still requires much education about the opportunity with social media.

While everyone jockeys for budgets to maximise their social media potential, I thought it would be a perfect time to pose the question:

What are the reasons you DON'T need a social media strategy?

ROI is hard to quantify

We're all in business to sell products or services. Are there consumer brands out there that can conclusively state that they've seen an uplift in their overall sales (besides Zynga) because they created a Facebook page?

So let's take a step back and put it this way. When you do create a brand page and people visit or become your fans, what happens next? For the most part, the answer is "nothing." Once you have X number of fans, it's really just an ego number, with limited sales to show for it.

Your brand is out of your control

Brand protection is one of the biggest challenges with blind ad networks. How do I know my brand isn't showing up next to some horrible contextual ad alongside negative publicity about my company?

Simply put, how do I know my brand isn't being associated with porn, drugs, etc.? The answer with blind networks is you really don't. We've all seen examples of adverts gone wrong on the FAIL blog. 

On Facebook, the relevant question that needs to be posed is "how do I know my brand isn't being shown next to some kid's drunk snaps from the night before?" Some may say there's no such thing as bad publicity, but I'd bet many brand managers (and lawyers) would argue otherwise.

You're handing over your hard-earned customer data and relationships

I find it amazing that companies give away the opportunity to own their 1:1 customer relationships. While intentions might be good, most brands don't realise they're spending money to build Facebook's customer database instead of their own.

A good analogy would be the difference between paying rent on a real estate property (paying for someone else's ownership), versus paying your own mortgage for a long-term investment.

Not only are these companies building someone else's customer database, but they're also missing out on the opportunity to leverage valuable analytics and insights from repeat, loyal customers.

For instance, when consumers return to your site, what specific products or keywords are they searching for, or what coupons are consumers most interested in? Do you think social media sites will give you that type of data? Also, would you be frustrated if these sites used consumer data from your brand page to targets competitive ads to your customers? Just ponder that for a minute.

You can't protect your users' privacy

User privacy can't be overlooked. One of the comments from Facebook about why they haven't gone public yet is because they still want to take a lot of risk (understandable, and I don't disagree).

In fact, they've taken some extremely bold moves to export user's data (see the most recent article on TechCrunch). The repercussions of some of these moves may be at the expense of some of their advertising partners (albeit unintended). Refer to: your brand is out of your control.

Conclusion

I recently met with an executive from a top five CPG brand who expressed interest in "getting access to consumer data" in order to build a relationship with his customers.

Now this company has its strategy in the right place, by asking the critical questions of "How do I leverage consumer data to create a long-lasting relationship with my customers?" and "How can I leverage their information (demo, personal preferences, etc.) in a way that helps me enhance that relationship?" If you're sending your customers to your Facebook page instead of your site, you're missing out on a wealth of data that can help you better serve your customers.

When embarking on the journey of social media marketing, be careful what you wish for. You may get that expanded social media budget, but in the process you may also forsake your relationships with your customers with no hope of future insights, spend money with little transparency on ROI, unknowingly sponsor a privacy scandal, or place your brand in a compromising situation.

Before you start, make sure you can truly justify why you can't live without a social media strategy. 

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Curation is the domain .tel

Curation: The key to online reputation

Those 'embedded' within the social media ecosystem have long talked of curation as the killer application that will provide the disruptive force to shift old-school industries into submission or 'pivot'.  Recently, prolific naughties blogger Steve Rubel of Micropersuasion fame and now consultant at Edelman Public Relations refreshed the debate by moving it into the applications space from the social web.  His argument was that, with the ease and access to apps, whilst the likes of the music industry have already been disrupted through free-to-stream music services that enable people to listen to curated pick lists, now traditional media outlets are being faced by a dilution of their brand through the curation of content from them through new apps for tablets and smart phones.

An Ancient Skill

The fundamental fact is that this type of curation is not new.  In 1996, a small research project that then turned into a search engine called Google, provided an algorithmic curation of web pages presented to the user when searching for 'relevant' information (or simply one result if they were 'feeling lucky'!).  Whilst the format has stayed the same substantially since then, with automation and algorithms at the heart of the service, it's a poorly-kept secret that Google employs thousands to make sure that the results expected to be delivered are maintained.

In the late 1990s, TiVo started enabling this type of curation of content on television, based on programmes watched, and enabling people to cut out or fast-forward through adverts.  Television did not die; instead, new technology providers sprang up to provide different types of channels based on genres, with services like Virgin Media and Sky in the UK providing 'on demand' television.

In music, radio stations for years have been curating music choices, picked by DJs.  Themed channels have also been around for a long time.

Curation, Distributed

What has changed is the ability for anyone to curate some form of content or culture easily.  In the same way that blogging on free platform enabled anyone to start curating information on the web and providing opinion on it, now the medium has changed to enable people to more easily (but yet not simply) create applications that can be downloaded to devices and share that curated content.

Curation in and of itself is not the creation of social media.  Those with access to cheap and standardized technology – pamphleteers in the 1640s for example – were able to curate and present information.  What has changed is the ability to reach a broad audience and, by association, be discovered by like-minded individuals, opposing factions (whether trolls or Governments) or potential customers.

The act of curation and the ability to curate is open to all, and that is the fundamental point.  The scarcity value of information and content – whether it be music, opinion or indeed contact information – has been unlocked, never to be placed back into the box.  Each and every individual with access to an internet connection and a device has the power to begin curation and stands every chance of being 'liked', +1'd or shared so that the message is distributed virally far and wide (or indeed to a small, confined community).

Marketing by Curation

No small business or individual professional today should consider themselves to be marketing themselves appropriately if they leave curation of their brand or online reputation to a third party.

Where once the purpose of a press release was to engage and inform the media (which at the time were the only channel which had the power and the reach to influence the people you wanted to communicate with), now it stands as a tool for search engine optimization to be directly discoverable as a piece of editorial by potential employers, partners or customers.

Equally important is the curation of the ways in which people can contact you.  It's critically important to make sure that your contact information is (securely) up-to-date in the distributed nature of the global business environment.  Curation is potentially the most important tool of any individual or small business today.  Make it work for you.

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