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SEOmoz Daily SEO Blog
SEOmoz Daily SEO Blog
SEOmoz Daily SEO Blog
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The End of Consulting: A New Partnership & Our Focus on Software
Posted: 31 Jan 2010 08:59 PM PST
Posted by randfish
Today I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled (new US site: Distilled LLC), who'll be taking over many of our consulting clients and opening offices here in Seattle. I'm going to talk briefly about both of these below, then add detail on why we're so bullish about the SEO software market.
SEOmoz started in 2004 as a blog where I could post my struggles and learnings about search engine optimization. By 2005, the business was taking real consulting clients under the SEOmoz name. In 2007, we launched PRO membership, our self-service SaaS product and by the end of the year, PRO was 50% of our revenue. As I noted in the post on our venture capital process, that number has grown dramatically (to 85% of revenue) and in 2010, our goal is to make it the sole focus of the company.
As part of our exit from consulting, we've worked hard over the past 6 months with Distilled (note how Will Critchlow has been in a lot of Whiteboard Fridays of late) to help take over our existing clients and transition the handling of consulting leads. As part of this, we determined that Distilled could do the most good by opening an office in Seattle, WA. Duncan Morris is out in Seattle this week (and yes, we're making him watch the Superbowl next Sunday) to help scout locations and begin hiring. If you've got SEO experience and are in the Seattle area, please drop them a line!
What Does this Partnership Mean?
- Distilled will continue to contribute regularly to the blog, Q+A and WB Fridays on SEOmoz (we've dealt with the fact that their accents make every piece of advice sound more credible)
- We'll continue to work jointly in organizing the London and Seattle PRO Training Seminars each year
- Distilled will be helping the SEOmoz product & engineering teams to design, build and test great tools and software (thanks for the help on OSE!)
- Our internal SEO team will be transitioning to focus on product & content development as well as marketing for the SEOmoz site (we're like the cobbler's children over here and that needs to change)
- SEOmoz's active consulting contracts will be 100% complete by June of 2010; however, we'll continue to provide informal service to non-profits like the United Nations & Seattle Children's Hospital.
- We'll be recommending Distilled to many of the folks who ask us for consulting (when there's a good fit), but will NOT be changing our protocol of continuing to suggest companies on our Recommended List
Why Software?
In the late 1990's, companies who wanted detailed reporting on their visitor analytics turned to consultants for sophisticated log file analysis or individual installations of code to track data. At the same time, the field of email marketing was dotted by thousands of individual, hard-to-scale, non-standard solutions. Today, SEO is the same way. Whether you're an external consultant or a in-house operator, you're almost certainly mashing up dozens of web-based tools, possibly with home-grown software and self-built spreadsheets to produce an SEO process that works. While many of us have found ways to do this effectively, there have been no platforms of SEO software to set the standards. That's what we're trying to change.
At SEOmoz, we believe that the promotion of ideas on the web needs to be simplified and that it starts with SEO. Small and medium businesses, web-based startups and consultants of all sizes need tools to help make their lives easier and processes that track important data for them, identify actionable metrics and report externally the missed opportunities and competitive landscape we all face. Just look how dollars are spent in the search marketing sphere:
(sadly, no 2009 numbers yet, but the distribution is likely very similar, though spending now exceeds $14B)Now compare that to where growth is expected in online marketing over the next few years:
This summer, SEOmoz will be releasing our new software platform (and in the meantime, there will be plenty of other releases including an update to Open Site Explorer, a new Keyword Difficulty tool, a dramatically upgraded mozbar and more). We hope you'll join us for this exciting journey.
p.s. I also wanted to call out Jon Henshaw's terrific post on software vs. services. After working hard to develop this partnership over the last few months and transition out of consulting, we couldn't help but ponder the old adage of great minds thinking alike. :-)
Update from Will: My post on the deal is now live as well over on the Distilled blog.
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SEOmoz Daily SEO Blog
SEOmoz Daily SEO Blog
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The End of Consulting: A New Partnership & Our Focus on Software
Posted: 31 Jan 2010 08:59 PM PST
Posted by randfish
Today I have two very big announcements. First, SEOmoz is exiting the consulting business to focus exclusively on our software model. And, second, we have an expanded partnership with Distilled (new US site: Distilled LLC), who'll be taking over many of our consulting clients and opening offices here in Seattle. I'm going to talk briefly about both of these below, then add detail on why we're so bullish about the SEO software market.
SEOmoz started in 2004 as a blog where I could post my struggles and learnings about search engine optimization. By 2005, the business was taking real consulting clients under the SEOmoz name. In 2007, we launched PRO membership, our self-service SaaS product and by the end of the year, PRO was 50% of our revenue. As I noted in the post on our venture capital process, that number has grown dramatically (to 85% of revenue) and in 2010, our goal is to make it the sole focus of the company.
As part of our exit from consulting, we've worked hard over the past 6 months with Distilled (note how Will Critchlow has been in a lot of Whiteboard Fridays of late) to help take over our existing clients and transition the handling of consulting leads. As part of this, we determined that Distilled could do the most good by opening an office in Seattle, WA. Duncan Morris is out in Seattle this week (and yes, we're making him watch the Superbowl next Sunday) to help scout locations and begin hiring. If you've got SEO experience and are in the Seattle area, please drop them a line!
What Does this Partnership Mean?
- Distilled will continue to contribute regularly to the blog, Q+A and WB Fridays on SEOmoz (we've dealt with the fact that their accents make every piece of advice sound more credible)
- We'll continue to work jointly in organizing the London and Seattle PRO Training Seminars each year
- Distilled will be helping the SEOmoz product & engineering teams to design, build and test great tools and software (thanks for the help on OSE!)
- Our internal SEO team will be transitioning to focus on product & content development as well as marketing for the SEOmoz site (we're like the cobbler's children over here and that needs to change)
- SEOmoz's active consulting contracts will be 100% complete by June of 2010; however, we'll continue to provide informal service to non-profits like the United Nations & Seattle Children's Hospital.
- We'll be recommending Distilled to many of the folks who ask us for consulting (when there's a good fit), but will NOT be changing our protocol of continuing to suggest companies on our Recommended List
Why Software?
In the late 1990's, companies who wanted detailed reporting on their visitor analytics turned to consultants for sophisticated log file analysis or individual installations of code to track data. At the same time, the field of email marketing was dotted by thousands of individual, hard-to-scale, non-standard solutions. Today, SEO is the same way. Whether you're an external consultant or a in-house operator, you're almost certainly mashing up dozens of web-based tools, possibly with home-grown software and self-built spreadsheets to produce an SEO process that works. While many of us have found ways to do this effectively, there have been no platforms of SEO software to set the standards. That's what we're trying to change.
At SEOmoz, we believe that the promotion of ideas on the web needs to be simplified and that it starts with SEO. Small and medium businesses, web-based startups and consultants of all sizes need tools to help make their lives easier and processes that track important data for them, identify actionable metrics and report externally the missed opportunities and competitive landscape we all face. Just look how dollars are spent in the search marketing sphere:
(sadly, no 2009 numbers yet, but the distribution is likely very similar, though spending now exceeds $14B)Now compare that to where growth is expected in online marketing over the next few years:
This summer, SEOmoz will be releasing our new software platform (and in the meantime, there will be plenty of other releases including an update to Open Site Explorer, a new Keyword Difficulty tool, a dramatically upgraded mozbar and more). We hope you'll join us for this exciting journey.
p.s. I also wanted to call out Jon Henshaw's terrific post on software vs. services. After working hard to develop this partnership over the last few months and transition out of consulting, we couldn't help but ponder the old adage of great minds thinking alike. :-)
Update from Will: My post on the deal is now live as well over on the Distilled blog.
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ICANN News Alert -- To 4,294,967,296 and Beyond – Under 10% of IPv4 Space Remains: Adoption of IPv6 Is Essential
ICANN News Alert -- To 4,294,967,296 and Beyond – Under 10% of IPv4 Space Remains: Adoption of IPv6 Is Essential
News Alert
http://www.icann.org/en/announcements/announcement-29jan10-en.htm
To 4,294,967,296 and Beyond – Under 10% of IPv4 Space Remains: Adoption of IPv6 Is Essential
29 January 2010
History of IPv4
It has long been anticipated, but the available pool of unallocated Internet addresses using the older IPv4 protocol – which holds a total of slightly more than four billion IP addresses - has now dipped to below the 10 percent mark, meaning that there are only a bit over 400 million IP addresses left in the global pool of unallocated addresses.
The IPv4 protocol defines the unique numeric address number assigned to each computer that is connected to the Internet. The Internet was developed in the early 1980s and has served us well for about three decades. With a bit over 400 million addresses remaining, the IPv4 address space is expected to be fully allocated in about two years' time, although predicting an exact date is not practical as this will depend upon human behaviour.
"It is important that the public understand that many of the IPv4 addresses that have been allocated have not yet been distributed to the public, so there will be no immediate global shortage of IPv4 addresses at the consumer level," said Rod Beckstrom, ICANN's CEO and President.
IPv4 Distribution System
IPv4 addresses are distributed in a hierarchical system. As the IANA functions operator, ICANN allocates IPv4 blocks to the five Regional Internet Registries (RIRs) around the world, and the RIRs then allocate smaller blocks to ISPs and other network operators. It is the ISPs and other Internet operators who assign the addresses to the individual Internet connections used by most computer users.
Recent growth in Internet deployment in the Asia Pacific region, particularly in China, has resulted in strong growth in allocations by that region's RIR, APNIC (Asia Pacific Network Information Centre).
Consensus Policies Developed in Regional Forums
ICANN's process for allocating IPv4 blocks to RIRs is in accordance with the global policy that was developed through the RIRs' regional public policy forums. This process is very similar to those used for developing other ICANN policies, like the GNSO and ccNSO. The RIRs allocate addresses to ISPs and other network operators according to the policies that have been developed in these forums and which include participants from industry, governments and civil society. These forums are open to participation by anyone with access to e-mail.
Bottom-up Policy Making Process – Policy Developed by Users in a Multi-stakeholder EnvironmentDeploy IPv6 Now
"This is the time for the Internet community to act," said Rod Beckstrom, ICANN's President and Chief Executive Officer. "For the global Internet to grow and prosper without limitation, we need to encourage the rapid and widespread adoption of the IPv6 protocol."
IPv6 is the new system the Internet engineering community has developed to cope with the increased demand for IP addresses.
Technical experts agree that the single biggest advantage of IPv6 is its capacity to accommodate Internet growth. For example, if all IPv4 address could fit within a BlackBerry, it would take a storage device the physical size of the Earth to contain all available IPv6 addresses.
Why IPv6 Is Essential for Internet Growth?
Developed in the 1990s, IPv6 has been available for allocation to ISPs since 1999. An increasing number of ISPs have been deploying IPv6 over the past decade, as have governments and businesses. The biggest attraction of IPv6 is the enormous address space it provides. Instead of just 4 billion IPv4 addresses – fewer than the number of people on the planet – there are 340,282,366,920,938,463,463,374,607,431,768,211,456 IPv6 addresses. An easier way to think of this number is 340 trillion trillion trillion addresses. This vastness was purposely designed so that all of the conceivable networks now and in the future would have enough addresses for the multitude of devices that can now be connected to them, such as mobile phones, general-purpose computers, cameras and e-book readers. But all sorts of devices that aren't intended to be used by people will also soon have IP addresses. Examples include utility meters and household appliances that communicate with providers to find out the cheapest time to buy power.
Similarly, IPv6 can allow people to use off-the-shelf equipment to securely connect to a myriad of home automation technologies and other systems remotely. There is no need for special gateways and proxies when every system can be securely accessed over IPSEC and operated directly.
As such, adopting IPv6 addresses clearly offers a number of advantages:
- There will be plenty of IP addresses for everyone.
- Anything connected to a network will be able to have a unique address.
- The new larger address space can open the door to a whole new generation of online devices and services.
"Quite simply, it comes down to the simple fact that IPv6 is the future of the Internet," said Beckstrom. "The Internet now defines communication and commerce and to accommodate its explosive worldwide growth we need to act now to guarantee an online future that accommodates growth with few limitations."
To learn more about IPv6, go to:
http://www.icann.org/en/announcements/factsheet-ipv6-26oct07.pdf [PDF, 402K]
This message was sent from ICANN News Alert to valdeande@telefonica.net. It was sent from: ICANN, 4676 Admiralty Way, Suite 330 , Marina del Rey, CA 90292-6601. You can modify/update your subscription via the link below.
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